SOURCE: Varolii


September 14, 2010 09:00 ET

Using Consumer Communication Preferences to Break Through Barriers - A Varolii Webinar

SEATTLE, WA--(Marketwire - September 14, 2010) -  In today's age of overwhelming communication and skyrocketing customer service expectations, consumers are increasingly ignoring all but the most relevant communications. For companies seeking to capture their audience's attention and cut through the clutter, paying attention to each consumer's preferences for how they want to receive information is critical.

In the second of a three-part complimentary Webinar series, Mary Cook, director of Contact Center Solutions at Varolii Corporation, will share how implementing a customer-centric communications strategy improves customer loyalty and increases consumer satisfaction. The Webinar will walk through multiple case studies and examine how Fortune 500 companies are increasing their response rates by catering to customer preferences.

WHEN: Tuesday, Sept. 21, 2:00 - 2:20 p.m. ET / 11:00 - 11:20 a.m. PT

WHAT: A complimentary Webinar highlighting how to grab customer attention by customizing communications and adhering to each consumer's communication preferences. The Webinar will provide real-world examples that demonstrate:

  • Why and how adhering to preferences plays a critical role in customer-centric service
  • How a well-known company improved response rates by more than 40 percent
  • The top 5 things to consider in using customer preferences

WHO: Mary Cook, Director, Contact Center Programs at Varolii Corporation, brings 16 years of experience managing global contact centers. Her focus has been to help contact center operations map business needs to solutions that drive ROI. Prior to joining Varolii, Cook was a Principal at the Call Center Intelligence Agency. Prior to that, she was the SVP of Business Process Outsourcing at iQor. Cook earned her bachelor's degree in management and leadership from Judson University.


Contact Information

  • Media Contact:

    Robin Rees
    Varolii Corporation
    Email Contact

    Jessica Kendall
    Edelman PR for Varolii
    Email Contact