SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

October 09, 2009 19:52 ET

Using Social Media for Internal Communications: Execs Outline Best Policies and Practices for PR in the Web 2.0 Era -- Audio Conference, Thursday, October 22nd, 2009

OAKLAND, CA--(Marketwire - October 9, 2009) - PR and marketing professionals will learn how to create an internal social media strategy and craft a better social media policy for their organization, as well as how to build a presence on popular social networking platforms for their staff and internal brand ambassadors. What's more, attendees will review case studies and learn best practices of successful internal communications programs using these channels today -- and discover techniques for measuring the value of their internal communications initiatives that use these engaging tools.

This 90-minute, exclusive, PR University audio conference takes place on Thursday, October 22nd, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT). The presenters for this event are:

-- John McCloskey, Senior Director, Internal Communications, ESPN

-- Alan Brakoniecki, Assistant Director, Employee Communications, Eastman Kodak

-- Dan Shaw, Vice President, Edelman

-- Steve Cody, Managing Partner, Co-Founder, Peppercom

Here are some of the practical and immediately applicable techniques attendees will cover in this webinar:

--  The new opportunities each social network or micro-blogging channel
    creates for internal and employee communications
--  Best Practices & Case Studies: Examples PR pros can take to management
    to show how social media can help cut costs, boost productivity and
    employee satisfaction -- plus real-life techniques of successful internal
    communications programs using Web 2.0
--  Strategic Planning: Key questions every communications team must ask --
    and answer -- before they launch an employee social network, internal
    blog or other effort
--  Superior Social Media Policies: Templates and tips to help build a
    policy tailored to your organizational culture
--  Today's Social Media Toolbox: Tips for setting up internal wikis,
    Facebooks, LinkedIns, YouTubes and other applications -- plus new ideas for
    implementing employee blogging, podcasts and even micro-blogging apps like
    Twitter and Yammer
--  Rules of Engagement: How to post frequent status updates, Tweets or
    other social media communiqués to staff and business partners -- plus
    proven ways to encourage and measure employee engagement in your social
    media program
--  Essential Resources: The talent, technologies and time PR pros must
    have on hand to ensure success
--  Cost-cutting tips for incorporating social media into employee
--  New ideas to supercharge existing internal communications vehicles
    like Intranets and company videos
--  Web 2.0 Pitfalls: Security and privacy issues to be aware of... plus
    warnings from other brands that blew it big time
--  How to integrate each of these channels with each other -- and with
    the organization's other PR efforts
--  Web 2.0 measurement and Metrics: How to measure the value of the
    company's social media-friendly employee communications program and prove
    it to management

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute conference will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

Contact Information