SOURCE: Bulldog Reporter's PR University

November 12, 2010 20:11 ET

Using Social Media to Pitch the Press: An Insider's Guide to Generating Story Placements and Online Buzz

Bulldog Reporter's PR University Presents a New 90-Minute Webinar

OAKLAND, CA--(Marketwire - November 12, 2010) - PR pros looking to turn their media relationships into high-profile story placements, which they can leverage into redistribution throughout the social media universe should attend this new, 90-minute webinar titled: "Using Social Media to Pitch the Press: An Insider's Guide to Generating Story Placements and Online Buzz."

PR pros will learn how to turn their social media presence into a story-generating machine. This webinar will include up-to-the-minute case studies of social media pitching successes and offer the inside scoop on how to take PR pros social media PR plan to the next level -- so they can start generating story placements as soon as the webinar is over.

This exclusive PR University webinar takes place on Wednesday, November 17, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Sandra Fathi has spent the past 15 years helping technology companies achieve their communications goals. A celebrated speaker and active contributor to PR industry publications, Sandra's expertise is turning emerging communications tools into practical, useful strategies for clients with tangible ROI. Prior to founding Affect Strategies in 2002, Sandra led corporate communications and investor relations for RADVISION, a provider of video conferencing infrastructure products. Earlier in her career, she was on the technology team at Edelman Public Relations Worldwide, where she specialized in the networking, telecommunications, computer hardware, software and Internet business verticals. While at Edelman, some of Sandra's clients included Ericsson, EDS and Microsoft. Sandra joined Edelman from Nokia, where she led marketing teams in the company's multimedia display products division. She also provided consulting services for Nortel on marketing the company's first VoIP product line and oversaw global marketing efforts for VCON, a video conferencing company. Sandra is currently the president-elect of PRSA NY and immediate past chair of PRSA's Technology Section. Her commentary has appeared in PR Week, PR News, Marketing Profs, Bulldog Reporter and DM News, and she speaks frequently at industry events.

What PR Pros will Learn:

  • How to make contact with target journalists on social networks without offending them

  • How to use social networks to fuel buzz and transform a small story into a big one

  • How to integrate Facebook, LinkedIn and Twitter into all their media relations campaigns

  • What to say: How to frame your pitches so they don't come across as self-serving "spin"

  • Where to find journalists on social media so they can build your network

  • Facebook or Twitter -- the differences between leading social media sites they need to know to plan their social media pitches

  • Tools to use: How to get started with the right online technology for developing their program and monitoring it

  • Speed bumps and potholes: How to avoid newbie mistakes that may sabotage their efforts and turn off their media contacts

  • Best Practices: Examples and techniques that leading media pitchers are already using to convert social media into story placements

  • Case studies: Real-life examples of social media story pitches that worked -- and how they can adapt them to their next campaign

Register now

Purchase On Demand

View the Video

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information