Gutenberg Communications

March 31, 2015 09:00 ET

UST Global Announces Three Year Deal With Dorna

The Agreement Makes UST Global the Official IT Services and Solutions Provider for the MotoGP™ World Championship

ALISO VIEJO, CA--(Marketwired - March 31, 2015) - UST Global, an information technology solutions and services company for Global 1000 enterprises, today announced a three year contract with Dorna. The agreement establishes UST Global as the official IT services and solutions provider for the FIM MotoGP™ World Championship. Dorna is an international sports management, marketing and media company headquartered in Madrid and has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP™) since 1992. The company expanded in September 2012, with the acquisition of the eni FIM Superbike World Championship (SBK™), bringing the world's two class-leading motorcycle racing series under one roof.

The deal with UST Global will run from the 2015 season through to 2017.

This engagement will allow UST Global and Dorna to develop a pioneering technological solution that will empower the MotoGP™ brand. The solution will provide a data driven tool to Dorna to help monetize, understand and improve its interaction with the huge global audience that MotoGP™ attracts.

Commenting on this deal, Nikki Arora, CMO UST Global, said, "We are very excited to be associated with Dorna and MotoGP™ as an elite technology global partner. Our integrated approach to this partnership will catapult our brand globally. This will allow us to showcase our digital capabilities and core services to our clients through MotoGP™ events and, more importantly, create a vehicle for Dorna to foster a better fan engagement through our social media analysis platform."

Pau Serracanta, Managing Director, Commercial Area at Dorna, said, "I am very pleased that a leading company like UST Global has entered into a partnership with us. As a company we will benefit from their industry leading services and solutions capabilities. The MotoGP™ is a great brand platform with a global presence across 200 countries. Our hope is that this engagement will create a great deal of commercial value in retaining and obtaining a global audience that could be included in the MotoGP™ community of great sponsors and partners."

The engagement positions UST Global as the leading provider of cutting edge digital enhancement solutions to clients.

During this commitment UST Global will benefit from various branding opportunities throughout the sport season and gain from the corporate hospitality program provided by Dorna at various MotoGP™ events. The next MotoGP™ race will be held in Austin, Texas on 10 April.

For more information on UST Global's digital capabilities, please visit

About MotoGP:

MotoGP is the world's premier motorcycling championship, with a season of 18 Grands Prix in 15 countries, across four continents, bringing together the world's top motorcycle manufacturers and an elite crop of riders from every corner of the globe. The sport is a spectacular show, featuring the most technologically advanced, high-speed racing machinery being ridden by the most fearless and skilful riders on the planet.

About Dorna:
Dorna Sports was established in 1988 as an international sports management and marketing company. Headquarters are in Madrid, with offices in Barcelona, London and Tokyo and over 150 dedicated staff. The company is owned by Bridgepoint Capital and its management. Dorna has been the exclusive holder of the commercial and television rights relating to the FIM Road Racing World Championship Grand Prix (MotoGP) since 1992.

Dorna's focus involves a 360° event management philosophy with direct involvement in all areas of the MotoGP World Championship: sporting (Relations with the FIM - the championship's rights owners, local promoters, supervision of technical rules and relations with manufacturers and teams), media (TV production, TV coverage rights and all communications issues of the Championship) and commercial (commercial, licensing and corporate hospitality rights). Dorna also has involvement in other top motorcycling events such as the Spanish National Championship (CEV)

About UST Global:

UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Established in 1998 and headquartered in Aliso Viejo, California, UST Global has operations in USA, India, Mexico, Spain, UK, Malaysia, Philippines, and Singapore. UST Global is a technology leader with profound domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. By focusing on the business model of 'fewer CLIENTS, more ATTENTION', UST Global strives for excellence in providing their clients with the best service and commitment to long-term client success. With 14,000 employees, UST Global's growth and clientele have been impressive.

Please visit for more information.

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