SOURCE: IMG

IMG

April 18, 2011 10:06 ET

USTA Selects IMG as U.S. Open Television Consultant for Several Non-U.S. Territories

IMG to Represent USTA in Europe, Middle East, Asia and Oceania From 2013-2016

WHITE PLAINS, NY--(Marketwire - Apr 18, 2011) - The USTA announced today that it has selected IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, as the US Open television consultant for several non-U.S. territories. The appointment covers the four-year period from 2013-2016, and comes following a process in which the USTA interviewed several agencies.

Under the terms of the new agreement, IMG Media will represent the USTA in its television negotiations in Europe, the Middle East, Australia, New Zealand and Asia (excluding Japan). The 2010 U.S. Open was seen in more than 180 countries and received more than 40,000 hours of national and international television coverage.

"We selected IMG Media based on the breadth of experience and depth of relationships in key markets around the globe," said Harlan Stone, Chief Business and Marketing Officer, USTA. The USTA will work with current U.S. Open television consultant Lagardere through this year as well as on a number of additional outside projects.

About The USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics and strive for excellence. For more information on the USTA, log on to usta.com.

About IMG Media
IMG Media is the world's largest independent distributor of sports programming, distributing over 20,000 hours of content to major global broadcasters annually. This content originates from more than 350 events ranging from Rugby World Cup to the ATP Masters 1000s, MOTO GP, National Football League (NFL), FIVB Volleyball World Championships, English Premier League, the Carling Cup, the Russian Football League, PGA European Tour, The Open Championship, to name a few.

IMG Media operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. IMG Media distributes across all forms of media, including TV, audio, fixed media, inflight and closed circuit, broadband and mobile. More information at www.imgworld.com.

Contact Information

  • Contact:
    Chris Widmaier
    Managing Director, Communications, USTA
    (914) 696-7284
    Email Contact

    Jim Gallagher
    IMG
    (212) 774-4419
    Mobile: 914-953-1103
    Email Contact