SOURCE: Ustream

February 17, 2009 13:45 ET

Ustream Announces Watershed -- a Premium Live Video Broadcasting Solution for Organizations Large and Small

Self-Managed Platform, Unique Pay-As-You-Go Pricing Structure, and Customizable New Service Gets Organizations Broadcasting Live Video in Minutes, Marking a "Watershed" Moment in Broadcasting

MOUNTAIN VIEW, CA--(Marketwire - February 17, 2009) - Organizations looking to extend and enhance their online capabilities now have a simple but powerful live video solution in Watershed, a groundbreaking new premium technology platform from Ustream. Watershed allows organizations of any size to broadcast live video in minutes with their own private-label branding.

Based on the proven, reliable and popular Ustream technology platform, Watershed brings organizations a cost effective and easy-to-deploy solution that is scalable, customizable, and combines self-serve functionality with detailed analytics, security and support. With Watershed, organizations large and small can offer a common interactive experience and connect with their audiences and customers around the world.

Live Video Broadcasting Demand is Growing

Watershed's launch coincides with an increased demand by viewers for live video broadcasts, as demonstrated by Ustream's iPhone viewer application, which soared to the number one Free Entertainment application in the Apple store with nearly one million downloads in just a few weeks.

"We are introducing Watershed to meet the rising demand from organizations to provide live video broadcasting to customers, partners and employees, which is now an integral component to an overall interactive strategy," said John Ham, CEO of Ustream. "The Watershed solution democratizes broadcasting by putting the ability to broadcast live -- once reserved for a select few companies -- into the hands of many. Watershed removes traditional barriers to production and distribution by combining flexible pay-as-you-go pricing, a simple, self-managed interface, and a robust set of tools for more detailed customization. It's the standard for how live video will be delivered in the future, but it's here now with Watershed."

Most Advanced Live Video Platform Available

Watershed offers a unique set of tools, services and pricing that make it the most advanced live-video platform on the market. Features include:

--  Fully Customizable -- Watershed enables organizations to create an
    unlimited number of broadcasts and channels based on products, services, or
    individual topics, and offers the ability to include logos, color schemes,
    and advertising.  Social and interactive features such as chat, real-time
    polls and co-hosted broadcast feeds allow audiences to connect with each
    other and the broadcaster through instant, current information.
--  Pay-As-You-Go Pricing -- Organizations only pay for the bandwidth they
    use, with no upfront commitments, based on a simple Per Viewer Hour payment
--  Advanced Security -- Watershed offers an unparalleled number of easy-
    to-manage privacy options including user authentication, locking the stream
    to a specific URL, password-protection, IP address specification, and
    setting the maximum number of viewers.
--  Detailed Reporting and Monitoring -- Watershed gives organizations
    access to advanced data analytics and dashboard reporting, including graphs
    that track usage and viewership, and analyze performance.  Watershed's
    robust security system allows organizations to constantly monitor the
    performance of their broadcasts in real time.

"Watershed gives customers flexible pricing that traditional content delivery networks (CDNs) are not able to provide due to their legacy capital costs," says Brad Hunstable, President of Ustream. "Thus Watershed is a perfect solution for IT managers who need that flexibility."

Watershed is a web application that requires no client download, but instead uses a robust set of APIs to get customers up and running with live video broadcasts in less than 15 minutes on their own website (by inserting HTML code) or via the Watershed website. Needing only an Internet connection, a video input, and a simple setup process to get started, it's easy for Watershed customers to begin their live broadcast. Customers can record their broadcasts for future viewing while customer service provides any necessary technical support.

"Watershed was designed and developed to be the most flexible platform for live, interactive video. With that in mind, the solution offers everything from plug-and-play widgets to robust API integration solutions. And our Pay-As-You-Go pricing means no monthly fees, no contracts, and no wasted bandwidth for our customers. As a value proposition to the market, Watershed truly marks an industry watershed moment," Dr. Gyula Feher, CTO of Ustream.

Sling Media recently used Watershed to communicate with its employees from the largest consumer electronics show in the world. "Sling Media selected Watershed to power the company's live, interactive video broadcasting from our booth at CES 2009," said Ted Malone, vice president of product marketing for Sling Media. "Watershed provided both a very customizable experience with a proven platform known for high quality, reliable live video streamed into Sling Media's web site. Our employees loved the interactive experience providing an insider view of the show floor for those not attending the event."

To try Watershed for free or for more information go to

About Ustream

Ustream is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand. The Ustream platform was chosen for use by the Barack Obama team, and the Republican National Convention in 2008.

Contact Information

    Veronica Skelton
    Concept Communications for Watershed
    Email Contact