SOURCE: uStudio, Inc.

uStudio, video platform

July 23, 2014 08:00 ET

uStudio Launches VideoShare for Salesforce

New Application Allows Salesforce Customers to Use and Measure Video Impact Across Business

AUSTIN, TX--(Marketwired - July 23, 2014) - Video platform company uStudio®, Inc. today announced the availability of VideoShare™, the company's newest solution for transforming the way businesses use and measure video across their sales, marketing, and services operations. uStudio is enabling teams, for the first time, to use Salesforce to share video among users internally and with prospects, customers and partners, while also correlating those video investments with revenue impact.

The strategic use of video in business continues to grow. According to Gartner Research, by 2016, large companies will stream more than 16 hours of video per worker, per month. In addition, a recent statistic from IT Business Edge states that 70% of B2B buyers view video before making a purchase. 

"Video is transforming the way businesses empower their employees and influence customers and prospects," said Jen Grogono, president and CEO of uStudio. "Until now, video accessibility has been inefficient, available to employees through separate corporate portals and sites, and there was little to no data tracking video use with individual goals, company revenue or customer satisfaction. With the introduction of our native 'videoforce' platform for Salesforce, our mission is to integrate video seamlessly, 'just-in-time' and in context, with the daily tools and processes businesses use most, while also providing a lift to the analytics required to manage corporate video investments."

VideoShare provides a rich set of video solutions with elegant user interfaces inside of Salesforce. Additionally, VideoShare reporting provides insights on video user productivity and its connection to business goals. For example, with VideoShare, business teams are empowered to answer important questions such as, 'How did a particular video or group of videos affect my employee productivity or lead conversions?', 'Which videos are key to winning businesses?', 'How long are people watching my videos?', 'Who on my team is using videos the most and what are the results?' 

VideoShare solutions include the following capabilities:

  • Video Collaboration - Adding video to Chatter as well as Visualforce pages make it easy to upload, share and stream videos among private or public groups.
  • Lead and Contact Integration - Videos can be programmed by training or marketing teams to appear up on Lead and Contact records, so that video viewing and sharing is accessible 'just in time.' Additionally, video can be "favorited" by Salesforce users to always be available for use.
  • Custom Video Landing Pages - Visualforce internal or external landing pages can be created and customized with links, additional related content, downloads and/or calls to action.
  • Interactive Video Players - VideoShare includes the uStudio HTML5 player framework so that videos can be delivered via any interactive player experience designed for deeper user engagement or calls to action.
  • Opportunity - Internal and external videos can be associated with revenue opportunities, for either training or selling workflows.
  • Workflows - Video can be automatically shared via Salesforce notifications, based on changes in Salesforce records.
  • Video Library Management - Video collections can be managed and scaled via Salesforce without being limited by storage or data limits.
  • Video Analytics - With Salesforce dashboards, Videoshare users can easily report on video senders and viewers, the length of time spent watching video, close rates using video, most effective videos, most downloaded documents associated with video use, etc.

VideoShare is available immediately. Interested companies can contact uStudio at +1-512-474-2151.


  • VideoShare Promotional Video
  • White Paper: Using Video to Transform Your Sales Operation
  • Infographic: Why You Should Use Video to Wake Up Your Sales Operation

About uStudio:
uStudio is an Austin-based video platform company that helps businesses use video to transform their operations in order to increase marketing and sales velocity, drive employee productivity and increase customer satisfaction. uStudio products are built on its patent-pending video-as-a-service platform that automates core video workflows and removes technical barriers to 'anywhere' video publishing, interactive video players, distribution and measurement.

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