SOURCE: uTest

uTest

March 01, 2011 09:02 ET

uTest CEO Discusses the Evolution of Crowdsourcing Models at Pacific Crest's 6th Annual Emerging Technology Summit

Doron Reuveni Joins LiveOps, oDesk & Trada on the Panel "Harnessing the Herd" March 1st at 9:00 AM PST

SAN FRANCISCO, CA--(Marketwire - March 1, 2011) - uTest, the world's largest software testing marketplace, today announced that CEO Doron Reuveni will be a featured panelist at the 2011 Pacific Crest Emerging Technology Summit. Crowdsourcing leaders CEO of oDesk, Gary Swart; CEO of Trada, Niel Robertson; SVP at LiveOps, Paul Lang; and CEO of Lithium, Lyle Fong will join Reuveni to discuss the platforms that empower broad bases of constituents and the ways in which crowdsourcing models can be used to maximize a company's potential. The panel will be held at the Westin San Francisco on March 1st at 9:00am PST.

Crowdsourcing models have been adopted across many professional service industries, including advertising, graphic design, development and software testing. While it has proven effective in numerous cases, many companies still struggle with how to manage quality control, recruiting and payment; which everyday tasks can be crowdsourced versus expertsourced; and under what conditions an elastic workforce is the right decision. In a conversation with five of the leading minds in crowdsourcing, this panel uncovers how to 'harness the herd' and what managers should understand when considering these solutions.

"The key to successfully employing a crowdsourcing model in a professional service category like web and mobile app testing is to advance beyond the loosely affiliated, unstructured crowd -- a mob," said Doron Reuveni, uTest CEO. "uTest has successfully created an engaged, interactive community of skilled professionals. By bringing in talented professionals on an on-demand basis, web and mobile apps are getting to market faster, with higher levels of quality and at a lower cost."

The 2011 Pacific Crest Emerging Technology Summit will be held at The Westin Market Street, 50 Third Street, San Francisco, CA.

About uTest, Inc.
uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of 35,000+ professional testers from 170 countries around the world. Thousands of companies -- from startups to leading software, retail and media enterprises -- have signed up with uTest to get their web, desktop and mobile applications tested. More information can be found at http://www.utest.com or the software testing blog at http://blog.utest.com.

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