September 02, 2009 07:59 ET

v Smashes Guinness World Record

Music fans partner with UK charity to massage their way into the history books

LONDON, UNITED KINGDOM--(Marketwire - Sept. 2, 2009) -

Editors Note: There is a photo and a video associated with this Press Release.

v, the National Young Volunteers Service and hundreds of music fans have set a new Guinness World Record.

430 people lined up to create the longest massage chain. The previous record stood at 260 people.

The World Record event is part of v's Outdoor Favours campaign to show teens and young adults how fun and easy it is to do a favour for someone, no matter how big or small - including giving a person a backrub. The campaign has been touring the UK's hottest festivals to help inspire the nation's 16-25 year olds to spend some time volunteering.

v's Chief Executive Terry Ryall said, "v prides itself on creating engaging experiences for the younger generation. We've proved that doing a favour for another person can reap a positive reward; including a Guinness World Record."

To find out more or get involved visit

Notes to Editors:

About v

v, The National Young Volunteers Service aims to inspire a new generation of volunteers (aged 16-25) in England. It does this by funding voluntary organisations all over England to create inspiring, diverse opportunities and by helping to overcome barriers that stop people from taking action to improve lives, communities and the planet. v's aim is to create a culture where volunteering comes naturally and where the benefits of volunteering are understood and celebrated.

v is an independent charity launched in May 2006 as a result of the Russell Commission report, A National Framework for Youth Action and Engagement.

See for more information on what we do and how we do it.

To view the photo associated with this press release, please visit the following link:

To view the video associated with this press release, please visit the following link:

Contact Information


Keyword Cloud

View Website