Vacations Canada TV

Vacations Canada TV

May 14, 2008 19:40 ET

Vacations Canada TV Launches First Canadian Online Travel Television Network Featuring Alberta Destinations & Canada Travel Packages

From Banff Canadian Rockies summer vacations to Alberta's winter ski resort vacations around the country, Vacations Canada TV entertains & educates travelers and travel planners

BANFF, ALBERTA--(Marketwire - May 14, 2008) - Canada's first online travel television network - Vacations Canada TV - Canada's Vacation Station - is on the air and broadcasting high-quality, travel television to a worldwide audience. Vacations Canada TV offers in-depth information across various channels and segments that pertain to a range of travel interests-from where to go for a Banff Mountain resort to urban Alberta activities and beyond.

Current channels include Fun in the Snow, Distinctive Travel, Quick Escapes, Canadian Rockies and The Great Outdoors, and within each channel viewers will find an array of episodes, filmed in high definition format and featuring a field reporter delivering street-level experiences from destinations around Canada. Current episodes include skiing the Banff Canadian Rockies; driving the Icefields Parkway from Lake Louise to Jasper, Alberta; spending a beer-lovers weekend in Calgary; and indulging in spas, shopping, and more on Banff summer vacations.

In addition to watching Vacations Canada TV travel segments, visitors to the site have the opportunity to learn more about a Canada vacation package related to the segment topic or to forward the video to a friend or colleague. For instance, a traveler planning an Alberta alpine trip has the option of emailing a video about traveling through the Canadian Rockies on VIA Rail, directly to a travel companion. Bloggers or travel professionals may embed any of the videos in their own websites or blogs, as well, and segments may be downloaded in up to five different formats, some of which allow viewers to create a video itinerary of their Canadian vacation prior to arrival.

Travelers planning Canada winter vacations or Banff Canadian Rockies ski trips for the 2008/2009 winter season, have the option to subscribe for new episode updates-so new activities, accommodations, or destinations may be added to their itineraries along the way. Canadian travel enthusiasts will also enjoy the ongoing contests and promotions hosted by Vacations Canada TV.

Brewster Inc. is the driving force behind this innovative initiative and the pilot episodes, many of which are currently centered on Alberta and the Canadian Rockies, are made possible by partners including The Canadian Tourism Commission, Parks Canada, Travel Alberta, VIA Rail, Edmonton Tourism, Tourism Calgary, Banff Lake Louise Tourism, and Icefields Parkway.

According to Robert Hughes, Manager of e-Strategies for Brewster Inc., "...as more and more travelers turn to the internet for their research and make video a part of their decision making process, we want to ensure that the Canadian experience is represented in a way that travelers and travel planners will find useful and entertaining."

About Vacations Canada TV

Vacations Canada TV is Canada's first online travel television network. Brewster Inc. is the driving organization for Vacations Canada TV(TM) and has partnered for the pilot episodes with The Canadian Tourism Commission, Parks Canada, Travel Alberta, VIA Rail, Edmonton Tourism, Tourism Calgary, Banff Lake Louise Tourism, and Icefields Parkway. The travel television network is intended to outreach to travelers, travel agents and wholesalers for whom video provides useful travel research and influences travel decisions. Vacations Canada TV will be provided as an enhanced engagement and selling tool to a worldwide distribution network, including travel agencies within North America and major tour operators around the globe.

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