SOURCE: Art in Public Places

April 11, 2007 13:55 ET

Vail's Wind Powered Environmental Sculpture Attracts Environmental Rockers 'The Fray' to Vail

Isaac Slade and Dave Welsh of 'The Fray' Will Join Artist Patrick Marold for a Guided Tour of the Exhibit Friday, April 13 -- the Public Is Invited to Join; Vail Exhibition Extended Through May 6

VAIL, CO -- (MARKET WIRE) -- April 11, 2007 -- The Windmill Project, the world's largest wind powered environmental sculpture, presently enjoying its North American debut in Vail, has attracted the interest of The Fray, an internationally popular Colorado rock band that has made a commitment to the environment with its upcoming U.S. concert tour.

Additionally, due to the growing popularity of the exhibit and in anticipation of additional windy nights, Vail's Art in Public Places (AIPP) has extended the exhibition through May 6.

Fray co-founder Isaac Slade and guitarist Dave Welsh will join artist Patrick Marold along with officials from Vail and the public for "Family Night," a special artist-led tour that will take place Friday, April 13 at 7:30 p.m.

The kinetic qualities of the artwork, the wind powered lights, the large size of the installation and the fact that the artist had wind energy in mind when he first conceived of the windmills to "reveal the shape of the wind" all appealed to AIPP in the selection of Patrick Marold to stage the North American debut of this unique and exciting visual art event in Vail.

To meet the artist and members of The Fray before the artist-guided tour, AIPP recommends coming to the Vail Golf Course Clubhouse prior to 7:30 on Friday evening and wearing appropriate clothing for an evening hike. The artist will tour the public through the exhibition and explain his concept, how he researched the project, discuss design elements of the windmills and the challenges he faced during installation.

The public may check the wind velocity and other details about The Windmill Project at www.artinvail.com/windmill.

"Because the exhibit is powered by the wind, the brightness of the lights is subject to the whims of nature," said Leslie Fordham, Vail's Art in Public Places coordinator. "Whether the wind is soft or brisk affects how the sculpture translates it into light. In its first four weeks, it has been described by visitors in various ways from 'romantic' to 'it was dark at first, then a gust came and it was like someone took a dimmer switch and turned it up all the way.'"

The wind powered exhibit calls attention to renewable energy, an issue that is of particular interest to The Fray and the Town of Vail. The Town of Vail and the Vail Recreation District recently made a three-year commitment to offset 100 percent of their electricity use through the purchase of wind power. The Fray's summer tour environmental efforts include the use of biodiesel fuel for some of the band's tour buses and providing renewable energy sources to offset the dirty energy used at venues.

To view video of the Windmill Project, go to www.artinvail.com/media.php. To view further information about the Windmill Project's visit by The Fray's Isaac Slade and Dave Welsh please visit www.thefray.net and www.myspace.com/thefrayforum.

For further details about joining artist Patrick Marold and members of The Fray for Family Night at The Windmill Project, please call Leslie Fordham at (970) 479-2344.

About the artist: Patrick Marold has been creating sculptural responses to environmental relationships, urban and rural, for more than 10 years. His work includes large outdoor projects that actively collaborate with the elements, to smaller sculptures that bring the environment into a more intimate scale. His work has been featured in museums, galleries and public spaces throughout the United States and abroad. Mr. Marold received a B.F.A. in 1997 from Rhode Island School of Design. He is the recipient of the Fulbright Fellowship Award and other prestigious honors.

About Vail, Colorado: Vail was founded as a ski resort in 1962 and incorporated as a town in 1966. The Town of Vail and the Vail Recreation District recently made a three-year commitment to offset 100% of their electricity use through the purchase of wind power.

About AIPP: Art in Public Places (AIPP) was established in 1992 to promote and encourage the development and public awareness of the visual arts. Vail's art collection includes colorful murals, playful neon signs, vibrant water features, unique fences and animated play structures. AIPP also offers a number of items for sale that are branded with the Town's distinctive logo, including chocolates, jewelry and the town's famous manhole covers. AIPP has received national and international attention for its creativity and innovation for its manhole cover campaign. Please visit www.ownapieceofvail.com for more information.

About The Fray: This summer, The Fray is teaming up with Reverb to help create an eco-friendly tour and educate their fans about what they can do to help the environment. Each ticket sold for the summer tour will have a fifty-cent "eco-tax" added onto the cost. The proceeds will then be donated to Reverb in order for them to help "green" The Fray's tour. Some of Reverb's efforts will include providing biodiesel fuel to some of The Fray's tour buses, setting up recycling bins at the shows, and providing renewable energy sources to offset the dirty energy used at venues. In addition to this, Reverb will also help other non-profit organizations set up booths at the venue to provide The Fray fans with information about what they can do to help better the environment. The Fray kicks off its 43-performance summer tour on April 24, wrapping up with back to back concerts on August 4 and 5 at Denver's Red Rocks Amphitheater. The Fray, whose MySpace page ( www.myspace.com/thefrayforum ) has received more than 15 million profile views, is made up of founders Isaac Slade on vocals/piano, Joe King on guitar/vocals, along with Dave Welsh on guitar and Ben Wysocki on drums. Further information is available at www.thefray.net.

Contact Information

  • CONTACT:

    Town of Vail - Art in Public Places
    Leslie Fordham
    Coordinator
    (970) 479-2344

    CTA Integrated Communications
    Shirley Thompson
    President
    Bevo Beaven
    Sr. VP - General Manager
    (303) 665-4200