SOURCE: California Flower Mall

California Flower Mall

January 26, 2010 13:18 ET

Valentine's Blooms on a Budget

Recession Romance: Cheap Flowers for Valentine's Day -- Insider Secrets to Navigate the LA Wholesale Flower District Like a Pro

LOS ANGELES, CA--(Marketwire - January 26, 2010) - Recession warriors take heart. Discover a new way to stretch Valentine's budgets with fresh from the farm, lush, colorful flower bouquets from wholesalers in The LA Flower District California Flower Mall ( Valentine's Day is on Sunday, February 14 this year, part of the three-day Presidents' Day holiday weekend, so sweethearts with more time than money to spend have an affordable way to express their love with flowers.

"Couples from all walks of life are experiencing the magic of romance here at The LA Flower District. It's a sensuous, visually dazzling neighborhood in The LA Fashion District ( and a romantic urban adventure for couples. Some sweethearts are not able to splurge for Valentine's Day due to the down economy, while others choose Valentine's flower bouquets at lower wholesale prices so they can spend more on fine dining," said Mark Chatoff, Owner & President of The LA Flower District California Flower Mall.

"Savvy shoppers can save 70% on beautiful, fresh flowers, bouquets, orchids, exotic tropicals and live potted plants. We've met sweethearts that purchased Valentine's flowers here in February who returned in June for their wholesale wedding flowers," he added.

Chatoff offers these insider tips for navigating the Flower District like a floral trade pro:

--  Be Early Birds -- Plan to arrive before 7 a.m. on Saturday for the
    best experience. Flowers are delivered at 3 a.m. and the markets buzz with
    trade customers starting at 4 a.m. Observe how the trade shops. The week
    before Valentine's Day is one of the busiest holiday weeks of the year.
--  Bargain -- Negotiate like the trade does. Don't accept the first
    price offered. It's an accepted business custom. Plan to pay cash for your
    purchases. ATMs are on-site.
--  Relax -- Take note of your sweetheart's favorite flowers as she picks
    her bouquet. Take a romantic early morning stroll along the sidewalks of
    the district and enjoy a festival of fragrances and colors that dazzle the
    senses and make hearts sing. Bring a bucket and water to keep flowers fresh
    in the car if you plan to stop for brunch before you get Valentine's
    flowers home.

About CFM

The LA Flower District California Flower Mall is the newest premier 45,000sf wholesale flower market in the eight-block Downtown LA Flower District -- the largest wholesale flower district in the U.S.

Mark Chatoff is Owner and President of The LA Flower District California Flower Mall and Chairman of The LA Fashion District Business Improvement District.

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