SOURCE: Godiva Coffee

Godiva Coffee

January 24, 2012 09:00 ET

Valentine's Day Gifts: Not Just for Spouses Any More

Godiva Coffee Is the Perfect Way to Share the Love With Family, Friends and Co-Workers This Valentine's Day

EMERYVILLE, CA--(Marketwire - Jan 24, 2012) - Today, remembering Cupid and his quiver of arrows has become a festive affair that extends to family, friends and loved ones as a way to commemorate and celebrate the bonds of affection that link them all together.

In fact, a recent survey conducted by ORC International, sponsored by Godiva Coffee, shows that Valentine's Day is now No. 2 behind Christmas as the year's premier gift-giving holiday. And people aren't giving a present just to a spouse or significant other. More and more, sophisticated Valentine's Day celebrants are marking the occasion by exchanging tokens of their affection with a widening circle of friends and family members.

The ORC International survey found that 88% of Americans plan on some sort of Valentine's gift this year. But strikingly, a majority of women were inclined to give presents not only to their spouse or partner, but also to their children (56%) and to other members of their immediate family (53%). Also very popular with women was the idea of buying a Valentine's Day present for themselves, a soul-nourishing and empowering instance of "self-treating" that appears to be emerging as a significant new trend.

Godiva Chocolatier, appreciated everywhere as the world's leader in fine chocolates, has been gaining new fans with its family of limited-edition coffees, whose deep, rich flavors are inspired by Godiva chocolates. To commemorate Valentine's Day, Godiva Coffee is offering two new flavors: Dark Chocolate Raspberry and Roasted Almond. These flavors join year-round favorites Chocolate Truffle, French Vanilla, Hazelnut Crème and Breakfast Blend. Because all Godiva coffees are made from 100% premium medium-roasted Arabica beans, they allow fans of Godiva chocolates to indulge in a premium coffee that is every bit as luxurious and delicious.

Godiva Coffee is an ideal stand-alone gift that will evoke special Valentine's Day memories for many weeks after February 14th. It's a gift that is appropriate for everyone, including family, friends, neighbors, co-workers, teachers and others. You could also simplify your gift giving this Valentine's Day with the new Godiva Coffee and Gems gift set. Available exclusively at Target, this gift set features the rich taste of Chocolate Truffle coffee and delicious Milk Chocolate Gems.

More information about Godiva's family of premium coffees, including store availability and recipe ideas on how you can "Share The Love" this Valentine's Day, is available at www.godivacoffee.com.

About Godiva
Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years.

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