SOURCE: Yapta, Inc.

Yapta, Inc.

February 02, 2010 07:02 ET

Valentine's Day Travel Survey Reveals That Love Is in the Air

Majority of Travelers Planning to Fly to a Romantic Destination in 2010

SEATTLE, WA--(Marketwire - February 2, 2010) -, the airfare tracking service, today released the results of its "Valentine's Day Travel Survey," providing insights into where love and travel intersect. Yapta surveyed more than 6,500 travelers, revealing that 60 percent of respondents plan to take a romantic trip by air with a "significant other" this year. However, Valentine's Day does not appear to be a strong motivator for booking that romantic trip. Only 14 percent of those surveyed indicated that the holiday spurs them to book a flight for romance.

Travelers also cited that their romantic destination of choice would be Italy (22 percent), followed by Hawaii (18 percent), France (10 percent), the Bahamas / Caribbean (10 percent), and French Polynesia (9 percent).

Surprisingly, 1 out of 4 respondents (25 percent) indicated that they have already taken a trip where the goal was to find romance. In fact, 13 percent report to have found romance either at an airport or on an airplane.

The survey also explored which travel suppliers -- from among the largest airlines, hotels and rental car brands -- have earned the love of travelers. Southwest Airlines was by far the most loved airline (16 percent), followed by JetBlue (10 percent), Delta Air Lines (9 percent), Continental Airlines (8 percent), and American Airlines (7 percent). Marriott was the most loved among hotel brands, capturing 29 percent of the hearts of those polled. Hilton (14 percent), Embassy Suites (8 percent), Westin (8 percent) and Starwood (8 percent) rounded out the top five. Enterprise was the most loved car rental company (33 percent), followed by Hertz (29 percent), Avis (13 percent), Alamo (13 percent) and Dollar (11 percent).

For complete results to Yapta's Valentine's Day Travel Survey -- including air travel's biggest "turn-ons" and "turn-offs" -- please visit:

About Yapta, Your Amazing Personal Travel Assistant, provides do-it-yourself travel planners with the tools and information needed to get the best value on their travel arrangements. Yapta enables travelers to find their ideal flights and hotel rooms, track specific airfare and hotel rates, and save money when prices drop. By helping consumers tap into "guaranteed airfare" policies offered by many airlines, Yapta also helps travelers obtain an airline refund when the price of their purchased ticket becomes available for less. For more information visit: or

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