SOURCE: Valley Box Company

Valley Box Company

July 05, 2011 10:50 ET

Valley Box Company Utilizes Animated Packaging Series to Expand Online Reach

SAN DIEGO, CA--(Marketwire - Jul 5, 2011) - Southern California industrial packaging company uses Xtranormal to bring their company mascot to life, a 7 foot tall cardboard robot that goes by the name of Robox. Robox has packaging on the brain constantly, the series follows him as he's left home for college to become a packaging engineer.

"The packaging industry can tend to be very technical and dry," Alicia Eschwege, Marketing Director of Valley Box Company, says. "We wanted to bring the humor and the natural charm of our mascot to life. Xtranormal was a great tool that gave us the ability to animate with a ridiculously low budget!" View the 12 episode series by visiting

The pilot episode of "The Robox Show" aired June 2010 and each new episode was released monthly. July marks the last episode in the series and ends in a cliff hanger. "My favorite episode involves the iPad, I still laugh when Robox asks why an iPad would break, because pads are soft," laughs Eschwege. Her favorite episode can be seen by visiting

Companies like Geico have utilized Xtranormal's adorably low-fi cartoon characters spouting robotic dialogue for televised commercials. At least one newscast has used it to dramatize news events. Google and Unilever utilize the software to create internal training videos.

About Xtranormal
With the slogan "If you can type it, you can make movies..." Xtranormal's mission is to bring movie-making to the people. Everyone watches movies and they believe everyone can make movies. "Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century," claims the Xtranormal website. Xtranormal's revolutionary approach to movie making builds on an almost universally held skill -- typing. Get more information at

About Valley Box Company
Since 1965, Valley Box has been a fixture of San Diego's packaging industry providing high-quality custom crates, heat-treated export containers, barrier bags, and production packaging processes. Specializing in tackling packaging challenges faster and smarter than the competition, including crating solutions for over-size products, shock-resistant crating for sensitive equipment and effective moisture resistant packing and materials.

Valley Box Company's products range from stock corrugated to complex engineered designs for defense, aerospace, biotech and commercial applications.

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