Valley Yellow Pages and Mobivity Team to Provide Leading Mobile Marketing Solutions to Local Businesses

FRESNO, CA and PHOENIX, AZ--(Marketwired - Oct 17, 2013) - Valley Yellow Pages, the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation, announced a three-year agreement to provide mobile services through Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions.

Participating Valley clients now have access to Mobivity's leading technology platform that drives sales, engagement, and loyalty.

Valley Yellow Pages does business in 46 markets from Bakersfield to the Oregon border. It calls upon approximately 633,000 businesses with over 300 sales employees who are now selling Mobivity products and services.

Initial products available include:

• An affordable text marketing solution that includes industry leading account coaches, enabling local businesses to build opt-in mobile databases that drive incremental sales.
• Mobivity's innovative Stampt smartphone loyalty application that gives iPhone and Android users the ability to replace paper stamp cards as well as receive specials and other information.

Valley Yellow Pages also licensed Mobivity's U.S. Patent number 6788769 B1 that covers a method and system for using telephone numbers as a key to address email and online content without the use of a look-up database. Using this system, a phone number is used to access a website or an email address in exactly the same way it is used to dial a telephone.

"With its leading, patented mobile solutions and unmatched experience in providing solutions to small and medium sized businesses, Mobivity is uniquely qualified to serve the clients of Valley Yellow Pages," said Dominic D'Innocenti, Valley Yellow Pages' Senior Vice President of Sales and Marketing. "With Mobivity, we will enable local businesses to reach customers in new and rewarding ways through a comprehensive suite of mobile marketing products. "

"Text messaging is ubiquitous and studies show that more than 95 percent are read within four minutes. This has tremendous implications for businesses, as does the Stampt loyalty product that will have mobile users returning to our clients' businesses more than ever before."

"Like Valley Yellow Pages, Mobivity's mission is to bring tools to small businesses that will allow them to grow," said Dennis Becker, Mobivity Chairman and CEO. "We're thrilled to do business with a company that is so committed to the welfare of its customers in such changing media consumption times."

About VALLEY YELLOW PAGES
Valley Yellow Pages is the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation. Directories are delivered to approximately six million households and businesses in 46 different markets, helping consumers find reliable, local business information. In addition to print, Valley Yellow Pages provides local search tools online with its Internet Yellow Pages at myyp.com, and mobile apps. To help consumers save money, Valley Yellow Pages also has coupons and text message offers available through its print, mobile, and online products. For more information, visit www.myyp.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

Mobivity

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company's operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company's success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.