SOURCE: Valpak

May 24, 2007 08:48 ET

Valpak to Help Launch WE tv Bridal Block

Direct Marketer Will Feature WE tv's Original Series "Bridezillas" and "WE Go Bridal" Campaign on Over 40 Million Blue Envelopes

LARGO, FL -- (MARKET WIRE) -- May 24, 2007 -- WE tv, the network for women, is using the blue Valpak envelope to help promote an all new season of the original series "Bridezillas" and "WE Go Bridal" Night on Sundays.

During the month of June, over 40 million Valpak envelopes, featuring WE tv and a honeymoon-style Caribbean vacation sweepstakes, will be mailed to households throughout the United States.

One grand prize winner can choose either $5,000 in cash or a 5-day trip for two to a deluxe resort in the Dominican Republic. The trip consists of two round-trip coach class air tickets and deluxe hotel accommodations for four nights with a spa treatment for each guest. Entry forms can be found in specially marked Valpak envelopes and consumers can also register at WEtv.com or Valpak.com.

WE tv will also feature the promotion with Valpak in over 200 TV spots during popular WE tv shows such as "Bridezillas," "Platinum Weddings," "What's Cooking" and "Take This House."

"We are thrilled with the exposure and value this partnership has created for our Original Series Bridezillas and the launch of WE Go Bridal night on WE tv. We anticipate strong results from our joint endeavor and look forward to future promotions with Valpak," said Kenetta Baily, Senior Vice President, WE tv Marketing.

About Valpak®

Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007 the familiar blue Valpak envelope will deliver savings to over 45 million households each month throughout the United States, Canada and Puerto Rico. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

Contact Information

  • Contact information:

    Keith Brickell
    8605 Largo Lakes Drive
    Largo, FL 33773
    727-399-3024 - office
    727-519-4701 - mobile
    Email Contact