SOURCE: Cartera Commerce

Cartera Commerce

November 16, 2010 08:00 ET

Valpak® and Cartera Commerce Partner to Integrate Exclusive Local Offers Within Cartera Merchant Network

First-of-Its-Kind Discount Solution Delivers Unparalleled Local Merchant Reach for Banking and Loyalty Clients While Expanding Opportunities for Valpak Merchants

LARGO, FL and BOSTON, MA--(Marketwire - November 16, 2010) - Cartera Commerce, the leading provider of multi-channel shopping solutions and merchant-funded rewards (formerly known as Mall Networks), and Valpak, one of the leading direct marketing companies in North America, today announced a partnership to deliver offers from Valpak's tens of thousands of local businesses to Cartera's banking and loyalty clients. Cartera's Local Discount solution, for which Valpak is the first partner, offers retail banks, card issuers and other large loyalty programs the ability to offer access to special deals that consumers can use at local stores and restaurants.

The partnership comes at a time when shoppers' expectations for coupons, discounts and special offers have increased dramatically. "With coupon awareness on the rise, consumers are more willing than ever to abandon a purchase if they can't find a coupon," stated a recent 2010 Harris Interactive Poll. "The results [of the poll] indicate that regardless of whether the economy rebounds or suffers a double dip recession, coupon usage has become the 'new normal' and the behavior is here to stay."

One of the companies driving this trend is Valpak, a company with a trusted brand and deep relationships with tens of thousands of businesses operating in locales across North America. Through the partnership with Cartera, consumers can easily search for digital coupons from Valpak's network by location, and then use the coupons to get discounts at local businesses. Because the coupons can also be co-branded with a specific bank or loyalty program, Cartera's Local Discount solution provides new benefits for its financial services and loyalty clients by driving increased customer engagement and encouraging use of a bank's credit, debit and prepaid cards.

"With the launch of the Local Discount solution and our partnership with Valpak, our banking and loyalty clients have a new way for customers to save money when they shop -- and not just at national and regional retailers, but also now at tens of thousands of local businesses," commented Marc Caltabiano, VP of marketing and products at Cartera. "Shoppers gain unparalleled access to valuable offers and discounts, local merchants get more business, and our clients have a new way to engage and transact with their customers."

"Valpak wants to make it easy for consumers to access savings wherever they are," said Jim Sampey, chief operating officer of Cox Target Media, providers of Valpak. "By partnering with Cartera, Valpak's local merchants can extend their advertising reach to the more than 150 million shoppers in Cartera's network, enabling them a unique opportunity to drive new customers and grow revenue, while introducing consumers to quality goods and services in their community."

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With approximately 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™, BlackBerry® and Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.

Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at

About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel shopping solutions and merchant-funded rewards that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, and loyalty programs. Featuring an integrated network of more than 1,000 world-class online and bricks-and-mortar merchants, Cartera Commerce's multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 150 million consumers. Industry leaders including JPMorgan Chase, Delta, Best Buy, USAA, Upromise, Wells Fargo and Verizon rely on Cartera Commerce to build loyal, profitable customer relationships. Cartera Commerce is headquartered in Lexington, Mass. For more information, visit

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