SOURCE: Value of Medical Innovation

Value of Medical Innovation

November 04, 2013 16:28 ET

The Value of Medical Innovation Launches "Balance Now" Campaign to Promote Medical Innovations That Improve the Lives of Psoriasis Patients

NASHVILLE, TN--(Marketwired - Nov 4, 2013) - The Value of Medical Innovation (VOI) is pleased to announce its "Balance Now" campaign launched on World Psoriasis Day, October 29, 2013. The "Balance Now" campaign promotes the efforts of organizations such as the National Psoriasis Foundation to ensure people with psoriasis and psoriatic arthritis get faster access to medical innovations that reset the immune system imbalance, the source of psoriasis and other immune disorders.

The Value of Medical Innovation founder Robert Goldberg, PhD, said, "'Balance Now' calls us to change the way we treat psoriasis. There has been an explosion of knowledge about the causes of psoriasis and the cellular pathways that allow the disease to spread. We need to sustain that momentum to make up for lost time."

Psoriasis and psoriatic arthritis, like other diseases, are triggered by genetic mutations and by immune system malfunctions. More than a skin disease, psoriasis is a severe immune disorder that is associated with high rates of psoriatic arthritis, depression, diabetes, cancer, heart disease and even death. The total health care burden as a result of psoriasis and psoriatic arthritis worldwide is close to $100 billion every year.

To celebrate the "Balance Now" campaign launch, is giving away downloads of the original campaign song "Beam" by Jeff Black at Each visitor will receive an mp3 download of "Beam" and have the opportunity to help spread awareness with a unique URL to share with friends. The participant whose URL receives the most views will win the newest iPad mini. The contest ends Tuesday, December 17 at 11:59 PM CST. Connecting through the power of music, "Beam" and the campaign aim to reach a wider audience with the message that there is a better way to balance the immune system and overcome psoriatic disease through innovation.

For more information about the "Balance Now" campaign and contest, please visit For more information about the Value of Medical Innovation, please visit

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