SOURCE: ValueCentric, LLC.

ValueCentric, LLC.

April 23, 2012 12:00 ET

ValueCentric and PDX-Rx.com Expand Alliance

Industry-Unique Retail Prescription Reporting Program Establishes the Next Step in the Evolution of Connected Data Continuity

ORCHARD PARK, NY--(Marketwire - Apr 23, 2012) - ValueCentric LLC, the leader in connected healthcare intelligence and PDX-Rx.com, the leading pharmacy technology provider to the retail pharmacy segment, today announced that the companies have expanded their existing relationship to include data sharing and reporting that will link ValueCentric's healthcare intelligence platform and comprehensive industry channel data with significantly expanded store level prescription data offered through PDX-Rx.com.

Building upon their established partnership, the enhanced offering delivers unique solutions that allow pharmaceutical manufacturers to deepen their understanding of actual market conditions and drivers. Prescription-level data, detailing store, prescriber, drug name, and even healthcare plan provider information can be analyzed. Through such knowledge, pharmaceutical manufacturers can maximize marketing efforts, streamline supply chain operations, develop accurate, predictive financial models, and develop a truly pragmatic product lifecycle plan.

"Manufacturers have a critical need for accurate multi-layered data about their products. As they pursue visibility surrounding their supply chain and sales performance, many manufacturers realize that they lack the depth of knowledge they most critically need. By linking channel data with retail prescription data, we are able to offer unique options to manufacturers that positively impact their product lifecycle and overall product performance," said Dave Janca, Founder and CEO of ValueCentric. "Pairing the robust capabilities of our own platform, ValueTrak, with the expanded pharmacy-level information gathered by PDX-Rx.com is a natural fit that offers intriguing new possibilities for our customers."

Connecting daily PDX-Rx.com retail prescription data with ValueCentric's platform benefits users by tying the already-rich channel data they receive from ValueTrak to supplementary prescription-level data and reporting, producing a seamless comprehensive view into their market performance. Users seeking to create a unified dashboard view into their data can configure reports on-demand and easily create structured reports for different departments and needs. And since it's cloud-based, users are able to access their information in real-time and with minimal infrastructure investment.

The new data program announced today also includes reporting for competitive product data. Manufacturers can access information about competing products, allowing them to track any impact upon their own product's performance. This added advantage can result in better targeted consumer programs, better stock strategies, and more prudent market planning.

The level of expanded visibility into prescription data delivered through this alliance is an industry-unique offering. Fully HIPAA-compliant, PDX-Rx.com store level data available in this program covers over 15% of all US market prescriptions, from over 30 chains including 4,300 store outlets. In addition to the volume associated with some of the largest pharmacy retail regional chains, the PDX-Rx.com data also represents some of the country's largest mass merchandiser and grocery/pharmacy operations.

"This strategic alliance," said Steve Friedman, Vice President, Pharmaceutical Trade Relations at PDX-Rx.com, "is a natural expansion of PDX-Rx.com data and programs, supplementing manufacturers' visibility of their products' distribution and retail sales. It allows them to monitor and report at each step in the supply chain, drive improved patient care with higher compliance rates, increase sales and profitability and have one common, easy to use platform on which to manage all the data." He added, "We have always worked to provide a strong return on investment to our pharmacy and manufacturer customers, and we are pleased to say that this partnership is based upon a solid and sustainable return on investment."

Availability
The new advanced data continuity services announced today from ValueCentric and PDX-Rx.com are now commercially available for customers throughout North America.

About ValueCentric
As the leader in connected healthcare intelligence, ValueCentric's mission is to provide unprecedented market insights and enhanced business relationships through shared actionable information. An early pioneer in cloud-based services, ValueCentric's innovative technologies allow healthcare companies to leverage critical channel information to drive transformational decision making and business outcomes. ValueCentric has helped to reshape the face of healthcare intelligence by changing the scope, timeliness and accessibility of information resulting in improved business performance. Over 200 marquee customers from throughout the healthcare spectrum, including AstraZeneca, Johnson & Johnson, Merck and Bristol Myers trust ValueCentric.

For more information, please visit www.valuecentric.com or connect with us on Twitter at @valuecentricllc.

About PDX-Rx.com
Almost 10,000 pharmacies across the U.S. benefit from technologies provided by PDX® and affiliates Rx.com® and NHIN®. PDX continues to build on its 25+ year commitment to excellence in retail pharmacy and patient care. Its single-source, integrated solution is unmatched by any other single provider or group of technology providers. It features the fast, intuitive, and advanced Enterprise Pharmacy System--already the choice of 17 chains and one major managed care plan; the portable, interoperable Rx.com Electronic Pharmacy Record which contains over 1 billion prescriptions and 83 million patients; industry-leading accounts receivable services from AbsoluteAR; store-based mail order and central fill services from Rx.com; pharmaceutical manufacturer performance programs from Rx.com Manufacturer Services; and more.

Contact Information

  • Media Contacts:
    Dianne Pilon
    ValueCentric, Marketing
    Email Contact
    +1-716-972-1658

    Steve Friedman
    Vice President, Pharmaceutical Trade Relations
    Email Contact
    +1-845-638-9609