November 28, 2012 09:00 ET

ValueClick Awards Worldwide Contract to TRUSTe for Data Privacy Management Across Online Advertising and Mobile Advertising Channels

Standardizes on TRUSTe for Privacy Expertise, Superiority and Breadth of Privacy Offerings That Span All Emerging Online Markets

SAN FRANCISCO, CA--(Marketwire - Nov 28, 2012) - TRUSTe, the leading privacy management solutions provider, today announced that ValueClick, Inc. (NASDAQ: VCLK), one of the world's largest integrated online marketing companies, has selected and is implementing TRUSTe's online privacy management solutions across its global channels, including leading brands Dotomi, Greystripe, MediaPlex and ValueClick Media. After a thorough review of ongoing needs and evaluation of its existing privacy solution, ValueClick chose TRUSTe for its ability to deliver best-in-class privacy products across advertising, mobile and web. By standardizing on TRUSTe, ValueClick's customers can easily meet evolving compliance requirements; ensure best privacy practices for all emerging online markets; and build consumer trust through transparent policies that provide clear and concise information and choices.

"For 15 years, TRUSTe's focus has been to set the very highest standards in online privacy in all markets and covering all online technologies. ValueClick's selection of TRUSTe is a tremendous recognition of everything we have been able to achieve in that decade and a half," said Chris Babel, CEO for TRUSTe. "The entire TRUSTe team is excited to support ValueClick and work together with them to build a powerful and comprehensive privacy framework to meet their unique business requirements."

"At ValueClick, we're committed to delivering the best results possible for our clients. By choosing TRUSTe for privacy management, we are ensuring that our customers are exceeding the standards in online privacy," said Jason Bier, Chief Privacy Officer for ValueClick. "Our needs are complex, including personalized digital advertising across many devices in the U.S. as well as multiple international markets. TRUSTe has the right privacy solutions to bridge all of these needs."

TRUSTe's Breadth of Offerings, Brand Recognition Strengthen Ad Services
In its U.S. 2012 Online and Mobile Privacy Perceptions Report, TRUSTe's research reveals that 94 percent of consumers think that privacy is an important issue. The research also shows that consumers will respond more positively to emerging online technologies, such as OBA and mobile advertising, through privacy certification programs; increased understanding; and when given the choice to opt out.

With TRUSTe's robust suite of privacy solutions, ValueClick can display TRUSTe's highly recognized privacy seal and deploy privacy best practices that are based on transparency, accountability and choice -- principles that have been proven to increase consumer confidence and understanding in evolving online markets.

ValueClick has already begun to deploy TRUSTe privacy solutions to its channels, including:

  • Global implementation of TRUSTe's TRUSTed Ads: ValueClick will use TRUSTed Ads, the leading self-regulatory platform for OBA compliance, to support its use of the DAA's Ad Choices program both in the U.S. and EU. In addition to serving billions of daily impressions in the U.S., TRUSTed Ads also has the largest OBA-EU compliance footprint by European companies.
  • Standardization on TRUSTed Mobile Ads: ValueClick is working with TRUSTe to standardize on TRUSTed Mobile Ads, the first unified mobile advertising privacy management solution supporting all platforms and devices. TRUSTed Mobile Ads has been designed to address the privacy issues, consumer concerns and technology requirements specific to the mobile market.

Also key to ValueClick's selection of TRUSTe was its comprehensive suite of EU privacy management solutions. TRUSTe's EU solutions specifically address the privacy management challenges being faced in Europe, including compliance with the EU Privacy Directive, requiring companies to obtain informed consent prior to storing or accessing data on a consumer's computer.

For more information about TRUSTe's OBA and mobile advertising privacy management solutions and other privacy offerings, contact TRUSTe at

About ValueClick
ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex,,,, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit

About TRUSTe
TRUSTe is the leading privacy management solutions provider and offers a broad suite of solutions that enable companies to safely and efficiently handle the customer data powering their online businesses -- including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, and Nationwide rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

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