SOURCE: ValueSelling Associates

ValueSelling Associates

March 08, 2010 12:32 ET

ValueSelling Associates Releases Two New ValueSelling Essentials™ Courses

ValueSelling Essentials™ Courses Offer an Alternative to In-Person Sales Training

RANCHO SANTA FE, CA--(Marketwire - March 8, 2010) -  ValueSelling Associates, creator of the ValueSelling Framework®, has enhanced its ValueSelling Essentials with two additional courses to its e-learning series. The new courses which focus on sales writing and persuasive presentations, are part of a 10-course series designed to build basic sales skills and increase win rates.

The ValueSelling Essentials courses have been updated with new practical applications, updated role-play scenarios and new, innovative technology for a seamless learning experience. The tactic simulations and practice exercises have been updated, putting learners in virtual sales situations to practice their skills. Enhanced technology includes live voice-overs to the avatar characters to create a more engaging and entertaining learning setting. And, coaching guides have been created to allow sales managers to effectively and easily manage their learners. By using the ValueSelling Essentials online courses, sales organizations can offer continuing sales education at a fraction of the cost of in-person training, while keeping the sales team in the field.

About the New Courses

Persuasive Presentations -- Of all the options you can choose to influence your customers and prospects, face-to-face presentations are one of the most powerful. In this course, you will learn tips and techniques for making your presentations even more effective and successful. 

Sales Writing -- Today's selling environment has become so crowded that it's necessary to work harder and smarter to get your sales message through to your customers and prospects. In this course, you will learn how to use effective sales writing as a valuable extension of your selling efforts.

"Our clients use ValueSelling Essentials to refresh skills for seasoned sales professionals or to give new sales professionals the tools they need to sell efficiently and effectively," said Julie Thomas, president and chief executive officer, ValueSelling Associates. "The enhanced courses offer our clients and partners new practical applications for their skills and feature a smoother voice technology to minimize distractions while learning."

The ValueSelling Essentials courses can be purchased as a comprehensive training program or by individual modules depending on the needs of your sales force. The program includes modules to teach and refresh all of the skills necessary to succeed in any sales situation. An added feature of this sales training approach is a comprehensive coaching guide for your sales managers.

ValueSelling Essentials, like all of ValueSelling Associates products, is designed by sales people for sales people. For more information or to purchase or license the courses available today, visit or call +1 800-559-6419.

About ValueSelling Associates
ValueSelling Associates, based in Rancho Santa Fe, Calif., is the creator of the ValueSelling Framework®, the sales methodology preferred by sales executives around the globe. Since 1991, ValueSelling Associates has helped FORTUNE 1000 business-to-business sales organizations compete and win in markets crowded with seemingly similar products and services. ValueSelling Associates has maintained its position as a leader in the industry by continually evolving to meet the new challenges sales forces face. Clients turn to the experts at ValueSelling Associates for classroom training, online training and consulting services that yield immediate impact, repeatable strategies and sustainable results. For more information, visit

Contact Information

  • Media Contacts:
    Julie Swartz
    ValueSelling Associates
    P 858.245.5524
    Email Contact