July 10, 2012 08:03 ET

ValueVision Appoints Retail Veteran Lee Goehring as Director of Consumer Electronics

MINNEAPOLIS, MN--(Marketwire - Jul 10, 2012) - ValueVision Media, Inc. (NASDAQ: VVTV), a multichannel electronic retailer operating as ShopNBC (, today announced the appointment of Lee Goehring, a retail veteran with 19 years of electronics experience, as Director of Consumer Electronics.

Mr. Goehring's appointment is the result of an extended national executive search for a new leader for ValueVision's Consumer Electronics organization. Previously, Mr. Goehring was a senior buyer for electronics at Target Corporation where he achieved double-digit improvements in sales in a highly competitive ecommerce marketplace. He also held electronics merchandising positions at Best Buy including home audio, computer peripherals, hardware and notebooks. Most recently, he managed a $150 million portfolio of electronics product lines for major national retailers.

"We are pleased to have Lee join our team as Director of Consumer Electronics," said Bob Ayd, President of ValueVision. "His extensive experience, proven track record and industry contacts will be an important component of strengthening the consumer electronics segment over the long term. We look forward to his contributions."

About ValueVision Media/ShopNBC
ValueVision Media, Inc. operates ShopNBC, a multichannel electronic retailer that enables customers to interact and shop via TV, Internet, mobile devices, Facebook, Twitter and YouTube. The ShopNBC television network reaches over 81 million cable and satellite homes, in addition to live nationwide streaming at and iPhone and Android devices. ShopNBC merchandise is focused on the categories of home, consumer electronics, health, fitness, beauty, fashion, accessories, jewelry and watches. Please visit the Company's investor relations website at for this and other Company information.

Forward-Looking Information
This release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; interest rates; competitive pressures on sales, pricing and gross profit margins; product selection and availability, the level of cable and satellite distribution for the company's programming and the fees associated therewith; the success of the company's e-commerce and new sales initiatives; the success of its strategic alliances and relationships; the ability of the company to manage its operating expenses successfully; working capital levels; the ability of the Company to establish and maintain acceptable commercial terms with third party vendors and other third parties with whom the Company has contractual relationships; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting the company's operations; and the ability of the company to obtain and retain key executives and employees. More detailed information about those factors is set forth in the company's filings with the Securities and Exchange Commission, including the company's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. The company is under no obligation (and expressly disclaims any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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