SOURCE: Eloqua

February 23, 2010 04:00 ET

Vamosa Achieves 400% Increase in Sales Leads With Eloqua

Eloqua's Lead Nurturing Expertise Supports Vamosa's Worldwide Growth

LONDON--(Marketwire - February 23, 2010) - Technology for Marketing & Advertising Event -- Vamosa, the software solutions business, today announced it is working with global marketing automation leader Eloqua, to drive a demand generation and lead management campaign to support customer growth in EMEA, North America and Latin America.

Eloqua's solution allows Vamosa to tailor marketing activities for each stage of the sales cycle -- from inquiry to close. To do this, Vamosa is using Eloqua's lead scoring tools to cross-reference leads based on what the prospect's role is within an organisation and the level of engagement with Vamosa's Website and online marketing campaigns.

This approach allows Vamosa to obtain accurate, real-time lead information and then adopt a targeted approach to marketing activity, customising messages and media to each prospect's stage in the buying process. Vamosa delivers initial messages informing businesses about their services, sends invitations to events, and is now looking at communications that support the final stages of a sale.

Initial results from the first two months of activity have been extremely positive. In fact, Vamosa has experienced a 400 per cent increase in sales leads generated.

CRM Technologies is collaborating with Eloqua to design and implement the system, which integrates with CRM leader Salesforce.com.

Ceri Jones, vice president of Marketing at Vamosa, comments, "Demand generation and lead management campaigns are high on the agenda of B2B marketers in the technology space. Eloqua and CRM Technologies have allowed us to move from tracking and analysing very little of our data to a system where we segment the market in full and understand where prospect hotspots are. The level of integration Eloqua has with Salesforce was also a key reason for choosing the team as our partner of choice."

Stuart Wheldon, director of client services, EMEA at Eloqua, adds, "As budgets begin to rise again, lead nurturing programmes will help marketers capitalise on the growth in spend by demonstrating to decision makers unambiguous ROI from their marketing campaigns. We have been able to set up and integrate the Eloqua model very quickly and initial results show Eloqua will be able to help Vamosa succeed at achieving growth targets in the Americas and Europe."

About Eloqua

Eloqua (www.eloqua.com) is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, email demand@eloqua.com or to learn about Eloqua's events, blogs, research and product enhancements, follow the company on Twitter @eloqua.

About CRM

Founded in 1999, CRM (www.crmtechnologies.com) is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on demand services for the busy marketing department from data cleaning, enhancement and analysis through to marketing automation technology deployment. As certified partners of Eloqua, CRM can help Eloqua users plan, implement and utilise the system to maximise campaign response to drive business growth.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee, Manhattan Associates, Gartner, Micro Focus and Benenden Healthcare.

About Vamosa

Vamosa is a sector-defining software and solutions company specializing in the emerging area of Enterprise Content Governance (ECoG). Recognized as a global leader in ECoG, Vamosa is the only company that offers an integrated suite of products and services to manage the end-to-end process of discovering, transforming, deploying and maintaining content quality. Vamosa's solutions allow the world's largest enterprises and governments to analyze, enhance, standardize, monitor and maintain all forms of business content within a policy-based infrastructure of best practice methods. Organizations with Vamosa's ECoG solutions benefit from improved regulatory compliance, enhanced knowledge management and a lower Total Cost of Ownership (TCO) for content management. The Company has provided solutions and consultancy for content discovery, cleansing, migration and maintenance to some of the world's largest enterprises and government departments including GSK, Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen North America. For more information, visit http://www.vamosa.com.

Contact Information

  • For further information, please contact:
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    Hotwire
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    Jocelyn Johnson
    Gravitas Communications
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    jjohnson@gravitas-pr.com