May 24, 2011 06:31 ET

Van Drivers Choose Drivability Over Appearance

MANCHESTER, UNITED KINGDOM--(Marketwire - May 24, 2011) - Van drivers are more inclined to choose their vehicle based on its performance and efficiency over aesthetic appearance, according to Swinton Commercial.

The UK's leading high street retailer of van insurance surveyed 1,200 online customers and found that 56% of van drivers consider the overall drivability more important than the make, model and colour of their van.

When asked about the top priorities to consider when buying a van, the most popular result was the cost of running the vehicle- over a quarter of van drivers considered it to be the most influential factor when choosing a van. Not surprisingly, a close second was the size of the interior and storage space that the van offered for practical reasons.

A further 16% considered the tax bracket of the van to be a priority, so they would be inclined to consider low emissions, engine and vehicle size.

Other influential factors for van drivers included the cost of maintenance and repair and the cost of insuring the vehicle.

Phil Moss, Commercial Vehicle Manager at Swinton said, "It's interesting that the majority of van drivers seem to prioritise the specifications of the vehicle over aesthetics and it's great that they are considering practical aspects such as running costs. Our advice is too always check out the price of a van insurance policy before you purchase a new van so that you are not left with a costly insurance premium."

About Swinton

  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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