December 13, 2009 19:00 ET

Van Drivers Choose Performance Over Style

MANCHESTER, UNITED KINGDOM--(Marketwire - Dec. 13, 2009) - Over half of van drivers chose their current vehicle based on its performance, according to figures released today.

An online survey of 1,500 customers by Swinton Commercial, the UK's leading high street retailer of van insurance, found that 53% van drivers believed the specifications of a van were more important that its aesthetics.

When asked about what the most important things to consider when buying a van are, the respondents listed the following five priorities:

1. Size of interior / storage space

2. Cost to run (petrol consumption)

3. Cost to maintain / repair

4. Cost to insure

5. Tax bracket

Phil Moss, Commercial Vehicle Manager at Swinton, said: "Choosing the right van for business needs can be a tricky thing. There are a lot of things that need to be considered, including being able to get cheap van insurance.

"It is good to see that our customers are not just choosing a van on aesthetics, but by evaluating the long term cost implications which are vital to maintain a financially viable business."

About Swinton

- Swinton Commercial is the dedicated commercial insurance division of the Swinton Group

- Swinton Commercial was awarded Commercial Lines Broker of the Year 2008 and is a finalist at the British Insurer Awards 2009

- With 580 branches nationwide Swinton is the UK's largest high street insurance retailer

- Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

- Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

- With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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