Vancouver 2010

Vancouver 2010

March 30, 2005 16:01 ET

Vancouver 2010: Canadians Invited to 'Imagine 2010-Canada's Olympic Journey Begins'


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: VANCOUVER 2010

MARCH 30, 2005 - 16:01 ET

Vancouver 2010: Canadians Invited to 'Imagine
2010-Canada's Olympic Journey Begins'

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 30, 2005) -

National Television Program April 23 Unveils Vancouver 2010 Olympic
Emblem

On Saturday, April 23rd, Canadians are invited to start the journey
towards the 2010 Olympic and Paralympic Winter Games in Vancouver with a
nationally televised celebration of Canada followed by the unveiling of
the 2010 Olympic Winter Games emblem. The live broadcast from General
Motors Place - for which free tickets become available to the public
tomorrow - marks Canada's first major 2010 Winter Games event since
Vancouver was named Host City on July 2, 2003.

The program - titled "Imagine 2010 - Canada's Olympic journey begins" -
will air from coast to coast on the CTV network on Saturday, April 23
(7:00 p.m. PT; 10:00 p.m. ET). It will feature hundreds of performers
and surprise special guests as the stage is set for the dramatic
unveiling of the Vancouver 2010 Olympic emblem. Complimentary tickets
(limit of four per person) are available through Ticketmaster
(www.ticketmaster.ca 604.280.4400) as of 10 a.m. (PT) tomorrow (March
31). Further details about the event can be found at
www.vancouver2010.com.

The emblem will be the primary identifier of the 2010 Winter Games and
will become one of the most highly recognized logos in Canada and around
the world for the next five years. The logo was selected by an
international judging panel following a nation-wide Olympic Emblem
Design Competition that drew more than 1,600 submissions from throughout
Canada.

The Vancouver 2010 Olympic Emblem Design Competition began with a
two-day Olympic Design Conference attended by more than 400 delegates in
June 2004. As with previous Olympic Games competitions to replace bid
logos, the delegates were briefed on the history of Olympic design and
the Look of the Games programs from previous Summer and Winter Games.
The Vancouver 2010 winning emblem design earns a prize of $25,000 and
two tickets to the 2010 Olympic Winter Games Opening Ceremony. Please
see the attached backgrounder for more information including a colourful
look at logos from previous bid committees and Games organizing
committees.

VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in
2010. The 2010 Olympic Winter Games will be staged in Vancouver and
Whistler from February 12 to 28, 2010. Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010.

Photo/Interview Opportunity: At 12:00 noon PT today John Furlong, VANOC
Chief Executive Officer John Furlong and Dave Cobb, VANOC Senior Vice
President of Revenue, Marketing and Communications will assist with the
final stages of the installation of two large (20' x 40'), colourful
banners with event details on highly visible locations on the exterior
of General Motors Place. Media are asked to gather at Gate 8, on the
Georgia Viaduct. These large banners will be the last major public
display of the Vancouver 2010 Bid logo.

Backgrounder: Vancouver 2010 Olympic Emblem Design Competition

- The Vancouver 2010 Olympic Emblem Design Competition was launched in
June 2004 with a two-day design conference in Vancouver attended by 400
participants. Design experts from previous and future Olympic Games
detailed the unique history and significance of Olympic design and the
values behind it and VANOC outlined emblem design expectations for the
2010 Olympic Winter Games.

- Conferences and international emblem competitions have been used by
other Olympic Games Organizing Committees in the process to replace
their bid committee logos. The Athens 2004 logo was selected from almost
700 entries after a conference attended by 200 people. The Torino 2006
Organizing Committee held a conference with 120 participants and
selected its logo from 1,300 proposals. The new Beijing 2008 logo was
selected from almost 2,000 designs received after a conference that drew
700 participants.

- VANOC received more than 1,600 submissions from every region of Canada
before the competition's September 15, 2004 deadline.

- A panel of judges reviewed the submissions in October 2004 and
selected a winning design. The panel members are:

- Dr. Ron Burnett, President, Emily Carr Institute of Art and Design.
(Vancouver)

- Terry Chui, Art Director, Electronic Arts Canada. (Vancouver)

- Brad Copeland, President and founder of Iconologic, an Atlanta-based
brand design firm specializing in identity, communications design,
interactive media and advertising for corporate and Olympic clients.
(Atlanta, USA)

- Scott Givens, Vice President of Entertainment for Disney
Entertainment Productions. Led creative and ceremonies teams for the
2002 Salt Lake Winter Games. (Los Angeles, USA)

- Dorothy Grant, Designer and traditional Haida artist. (Vancouver)

- Rod Harris, President and CEO, Tourism British Columbia. (Victoria)

- Theodora Mantzaris-Kindel, Manager of the Image & Identity
department at the Organizing Committee for the Athens 2004 Olympic
Games. (Athens, Greece)

- Steve Mykolyn, Creative Director of design and interactive at Taxi
Advertising and Design. (Toronto)

- Wei Yew, Designer and author of The Olympic Image - The First 100
years. (Edmonton)

- Following the selection of the winning entry, VANOC and the
International Olympic Committee conducted an international trademark
registration process for the Vancouver 2010 emblem.

- The winning logo design earns a prize of $25,000 and two tickets to
the Vancouver 2010 Olympic Games Opening Ceremony.

- The Vancouver 2010 Olympic Emblem Competition was open to Canadian
design, advertising or creative professionals, firms, agencies,
organizations and individuals engaged in the development of brand
identities, visual communications, marketing and imaging strategies.
Canadian students enrolled in recognized post-secondary design programs
were also eligible. All entrants and individuals involved had to be at
least 19 years of age.

- Following the public unveiling of the 2010 Olympic Winter Games
emblem, VANOC will determine the best design development process for the
Vancouver 2010 Paralympic Winter Games emblem.

To view the backgrounder document accompanying this press release please
click on the following link:
http://www2.ccnmatthews.com/database/fax/2000/vanoc330.pdf

-30-

Contact Information