Sun Media Corporation

Sun Media Corporation

June 06, 2007 18:48 ET

Vancouver 24 hours Launches Improved Daily Newspaper

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 6, 2007) - Vancouver's fastest growing daily newspaper, Vancouver 24 hours, launches a redesigned and revitalized format on Monday, bringing readers enhanced local, national and international news coverage and advertisements.

The Publisher of Vancouver 24 hours, Amber Ogilvie, expects the new format and content will accelerate the growth of the newspaper, designed to give busy urban readers a full spectrum of essential news and features in 20 minutes. With a readership of more than 210,000, Vancouver 24 hours is already the third-largest daily newspaper in B.C., and the fastest growing daily in the province, according a 2006 report from NADbank, the principal research arm of the Canadian daily newspaper industry.

"The larger tabloid format means more content and scope for excellence in the design of our pages to meet the needs of readers and advertisers," said Ms. Ogilvie. "We fully intend to maintain our feisty approach as we focus on coverage of Vancouver and B.C. issues."

With the tabloid format, says Sun Media Corporation President and CEO Pierre Francoeur, the Vancouver 24 hours will feature Sun Media's full range of local, national and exclusive special-interest content that includes Health & Fitness, Trends, Discovery, Eat, Sex Files, Gadgets, DIY, Green Planet and the country's best Entertainment section, covering the latest movies, DVDs, CDs, Video Games, TV and celebrity gossip.

"The 24 hours and 24 heures network of free dailies across Canada reaches a total of more than 900,000 readers," said Mr. Francoeur. The 24 hours newspapers are published Monday to Friday in Vancouver, Calgary, Edmonton, Montreal, Ottawa (English and French editions) and Toronto.

Ms. Ogilvie says Vancouver 24 hours has developed highly successful distribution strategies to reach readers in both traditional and unconventional locations, including the University of British Columbia campus, the B.C. Institute of Technology, restaurants and coffee shops.

"Our distribution system blankets the heart of the business sector and the urban core, and reaches the entire Greater Vancouver area, including the thousands of daily users of the Greater Vancouver Transit Authority Sky Train, bus and marine services," she said.

"Print continues to provide excellent value as a significant determining factor in consumer purchasing decisions, and the 24 hours proposition is obviously succeeding in attracting new readers who do read any other paper," Ms. Ogilvie said.

Since the free newspaper concept was successfully launched in Europe in 1992, free dailies now are published in 41 countries with an estimated total daily readership of 30 million.

Vancouver 24 hours is published jointly by Sun Media Corporation and the Jim Pattison Group. 24 hours and 24 heures are published by Sun Media Corporation, a division of Quebecor Media Inc. Sun Media is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX:QBR.A,QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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