SOURCE: Afterglow Physician Directed Medical Aesthetics

Afterglow Physician Directed Medical Aesthetics

December 11, 2014 10:01 ET

Vancouver Physician Reveals Non-Surgical Skin Tightening Treatment

Dr. Shehla Ebrahim and Her Team at Afterglow Physician Directed Medical Aesthetics Offer Endymed Treatments to Help Combat Skin Laxity and Fine Lines, as Well as Enhance Facial Contour Without the Need for Surgery

VANCOUVER, BC--(Marketwired - Dec 11, 2014) - Many patients do not wish to undergo major surgical procedures to maintain a youthful appearance, states Vancouver family physician Dr. Shehla Ebrahim. She says in mild to moderate cases of skin laxity, fine lines, and softening jawlines, individuals often can utilise non-invasive treatments that employ advanced technology to help minimise these common signs of aging. One of the latest methods, she explains, is EndyMed™, a technique that delivers radiofrequency energy into the skin.

Designed to be highly customisable to suit the individual needs and goals of patients, Dr. Ebrahim says EndyMed™ treatments are unique due to their ability to target the deeper dermis without causing harm to surrounding tissues, especially the upper layer of skin, called the epidermis. As a result, she indicates patients typically experience minimal discomfort during the procedure and can often return to work directly soon after treatment. Other benefits of non-surgical skin tightening with EndyMed™ typically include:

  •  Improved contour of the cheeks, chin, jawline, and neck
  •  Reduced appearance of fine lines and wrinkles
  •  Tightened facial and neck skin
  •  Gradual, natural-looking aesthetic enhancement
  •  Long-lasting effects

Dr. Ebrahim explains that EndyMed™ is particularly effective because the device utilises a two-pronged approach. She says, first the energy heats the collagen protein, typically causing the tissue to contract and initiating an almost-immediate improvement in skin quality. Secondly, she adds, EndyMed™ can also stimulate collagen production for longer-term results that often continue well after the procedure has been administered. After treatment, she indicates patients will likely experience redness in the treated area; however, this will fade after approximately four hours, at which point makeup may be applied. The Vancouver physician reminds patients that a series of treatments is usually necessary to optimise the outcome, generally performed in intervals of one to two weeks.

Ultimately, Dr. Ebrahim believes individuals should know they have a choice when it comes to cosmetic procedures, and in many cases surgery is not necessary. With the latest advances in technology, she says, common signs of aging like fine lines, skin laxity, and softening facial contour often can be minimised with non-invasive EndyMed™ treatments.

About Shehla Ebrahim, MD

Dr. Ebrahim is a graduate of the University of British Columbia. She is also a fellow of the College of Family Physicians of Canada (FCFP) and a Certificant of the College of Family Physicians of Canada (CCFP). A family physician with an interest in dermatology, she has focused her career on cosmetic skin care procedures, with an emphasis on laser and light-based therapies and aesthetic medicine. In addition to being a recipient of numerous accolades and awards, including the Business Excellence Award for Best New Business in 2013, the CoolSculpting™ Premier Crystal Award in 2013, and a Women of Distinction, Entrepreneurship Award finalist in 2014, Dr. Ebrahim also has been recognized as one of the top 100 entrepreneurs of British Columbia by the Women's Enterprise Society, and she was nominated for Best Doctor on North Shore in 2011. She is available for interview upon request.

About Christopher Pavlou, MD

Dr. Pavlou earned his medical degree at the University of Pretoria in South Africa before relocating to Canada in 2006. A full-time family physician, he has an interest in aesthetic medicine and has completed extensive training in BOTOX® injections and dermal fillers. Dr. Pavlou is available for interview upon request.

For more information about Dr. Ebrahim and her practice, please visit or

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Contact Information

  • Afterglow Physician Directed Medical Aesthetics
    104-2609 Westview Dr.
    North Vancouver, BC V7N 4M2
    (604) 998-1594

    Rosemont Media
    (858) 200-0044