SOURCE: Televisa Publishing + Digital

Televisa Publishing + Digital

November 14, 2013 10:12 ET

Vanidades and Cosmopolitan en Espanol Partner With Unilever to Offer Hispanic Females a Divina Latina Red Carpet Look

In-Store Events at CVS Aim to Celebrate Latinas' Natural Flare Showcasing Caress, Pond's and TRESemme Beauty Products

MIAMI, FL--(Marketwired - Nov 14, 2013) - Vanidades and Cosmopolitan en Español, both publications of Televisa Publishing + Digital, today announced they joined forces with Unilever to offer Divina Latina, the ultimate in-store shopping program at CVS geared for today's discerning Hispanic female. The marketing initiative that runs through December features expert beauty secrets, celebrity styling tips and fashion trends in the magazines, as well as in-store demos to achieve a red carpet look for less and unleash the Divina Latina inside all of us.

Divina Latina in-store events began this past weekend and will continue to take place across the country at CVS stores on November 15 and 16 with beauty essentials from Unilever to encourage Latinas to embrace their innate glamour inside and out, so they can feel fabulous at any given moment. The event begins at 11:00 a.m. on Friday and 1:00 p.m. Saturday at select CVS locations. Participate at CVS to receive samples of Caress and Pond's, as well as informative brochures and a coupon to save $2 on TRESemme hair care products to achieve the Divina Latina look. Members of the CVS Beauty Club are also eligible to receive $5 extrabucks® rewards® for every $50 beauty purchase.  

Launched in 1961, Vanidades became the first Spanish-language women's lifestyle magazine in the United States and the first to accompany the Hispanic woman in her journey of her ever changing role as a woman through the decades. Cosmopolitan en Español is the #1 magazine for the fun and fearless Hispanic female and the most read young women's fashion and beauty magazine for Latinas.

Vanidades and Cosmopolitan en Español offer brands multi-faceted retail programs, which include advertising pages, online exposure, on-site shopper interaction, as well as fun and engaging opportunities to drive sales and increase consumer awareness. Retail opportunities are comprised of branded activations, including product samplings and interactive experiences in stores nationwide.

"We want to offer every Latina the tools to feel and look like a celebrity, and with Unilever products that is well within everyone's reach and wallet," said Madelin Bosakewich, International Sales Director for Televisa Publishing + Digital. 

Latinas wanting to achieve the red carpet look every day can stay connected with Divinas Latinas on Facebook or Twitter @DivinaLatina. For a complete listing of Divina Latina events at local CVS locations, please visit:

Vanidades: http://vanidadesblog.com/2013/10/24/divina-latina-cvs-participantes/
Cosmopolitan en Español: http://cosmopolitanus.com/2013/10/24/divina-latina-cvs-participantes/

For additional beauty tips, visit DivinaLatina.com. For a chance to win great prizes, connect with Vanidades and Cosmopolitan en Español on social media:

Vanidades Facebook | Vanidades Twitter | Cosmopolitan en Español Facebook | Cosmopolitan en Español Twitter

About Televisa Publishing + Digital
Televisa Publishing + Digital is part of the Televisa Group, the largest media company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 189 titles with an annual circulation of over 174 million. Televisa Publishing + Digital's titles are #1 in market and audience share in most of its markets. In addition, the company makes available all of Grupo Televisa's properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform. For more information, go to www.televisa.com

About Vanidades
Published by Televisa Publishing + Digital, Vanidades was the first Spanish-language magazine launched in the United States. For the past five decades, Vanidades has been a part of Hispanic women in her journey through the decades: from fashion and beauty, to health and travel, providing the information women need to be successful in an eloquent and relatable matter. Whether in exclusive interviews of icons in fashion, culture and entertainment or features geared to sophisticated women, Vanidades sets the tone and stage for trends and ideas important to Hispanic women. Sophisticated, elegant and experienced, Vanidades subtly incorporates everything the Hispanic woman is looking for. For more information, go to www.vanidades.com.

About Cosmpolitan en Español
Cosmopolitan in Español is the self-help magazine for the independent, innovative, successful Hispanic woman. Published under license from the Hearst Corporation, Cosmopolitan in Español is written for the young woman who seeks to advance in her professional and personal life. A magazine with strong emphasis on beauty and fashion with positive articles on work and personal relationships. For more information, go to www.cosmoenespanol.com/

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America -- generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca

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