SOURCE: MarketLive

May 12, 2008 11:10 ET

Vanity Chooses MarketLive® FastTrack 2008 to Launch State-of-the-Art, Professional eCommerce Site in Time for Peak Selling Seasons

FastTrack 2008 Combines Robust Functionality With Aggressive Timeline and the Right Price to Meet Vanity's Needs

FOSTER CITY, CA--(Marketwire - May 12, 2008) - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, today announced Vanity (, a women's apparel multichannel retailer for young, tech-savvy shoppers, has selected MarketLive® FastTrack 2008 to launch its new, robust eCommerce site ( in time for the company's two peak selling seasons -- back to school and holiday 2008.

FastTrack combines essential software, services, and proven methodologies in a single package. The program enables small and mid-sized multichannel retailers to build and launch eCommerce sites that can increase revenue, extend the retailer's brand, and tap into new markets in as little as twelve weeks -- at an attractive price. FastTrack implementations started before July 1, 2008 can be launched in time to capitalize on the Q4 2008 peak season.

"MarketLive FastTrack has exceeded our expectations on every level," commented Jodi Tollefson, Marketing Director at Vanity. "The technology is more robust than we imagined and will meet our needs for years to come, the service has been extremely professional, and the best practices we are incorporating through MarketLive Intelligent Selling® will help ensure we achieve our brand image and revenue targets. Most important, we did not have to make any compromises by going with the FastTrack program."

Vanity's current site allows shoppers to find the right size and select the best combination of clothing and accessories, and then directs shoppers to purchase the items at one of Vanity's 200 retail stores across 24 states.

Tollefson added: "While this approach was effective at driving traffic to our stores, we increasingly received requests from our customers -- a very tech-savvy group of 16 to 24-year-old females -- who wanted to buy our merchandise online. To meet the needs of our customers and increase our revenues, we knew we needed a state-of-the art eCommerce site. MarketLive was the best choice after a thorough evaluation."

"The goal of FastTrack 2008 is to put the MarketLive eCommerce Suite within reach of more small to mid-sized, multichannel retailers," said Tiffany Riley, Senior Vice President of Marketing at MarketLive. "With eCommerce projected to grow by 20% in 2008*, FastTrack allows these companies to increase revenues, extend their brands, and enter new markets, all at an affordable price. We welcome Vanity to our family of customers."

About MarketLive FastTrack 2008

The MarketLive FastTrack 2008 program is a package of hosted eCommerce software and services that are informed by proven MarketLive Intelligent Selling® best practices. The foundation of the program is the MarketLive eCommerce Suite, which includes: robust online storefront features, powerful merchant self-service functionality, and sophisticated marketing and merchandising capabilities. The program also includes site set-up and professional creative, design and integration services. Sites are hosted and managed by MarketLive IT professionals in the secure, reliable and high performance MarketLive environment. The MarketLive eCommerce Suite is easily upgradeable, allowing merchants to keep their sites up-to-date with the latest online retailing best practices and technologies.

Free FastTrack site assessments are available now. These assessments allow merchants to quickly determine how to grow their businesses and increase their revenue with specific tactics and technologies from MarketLive. Interested merchants can visit: Special FastTrack pricing is available for a limited time only.

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Stride Rite, and Trek.

*Forrester Research, 2007

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