November 13, 2008 12:00 ET

Vanno Marries Social Media and Public Opinion to Produce The Company Reputation Index

The Vanno Company Reputation Index Provides the Most Broadly Relevant Measure of Public Opinion About the Companies People Interact With Every Day

SAN FRANCISCO, CA--(Marketwire - November 13, 2008) - Vanno today launched a new website where consumers, employees, businesspeople, investors or concerned citizens can learn about and influence the reputations of thousands of companies -- large and small, public and private, local and global.

Vanno connects a community of users who share and vote on stories about how companies treat their customers, employees, communities, the environment, and society in general with a scoring system that quantifies the results into The Company Reputation Index.

"We're offering a new way to discover what people think about the companies that inhabit our lives," said Nick DiGiacomo, co-founder of Vanno. "With Vanno, we're creating a place for civil, transparent dialogue among everyone -- customers, employees, management, journalists, shareholders and citizens -- with a stake or interest in a company."

The Company Reputation Index simultaneously tracks 25 aspects of reputation, including customer and employee satisfaction, product safety and origin, environmental sustainability, human rights, charitable giving and corporate governance, and calculates numerical reputation scores and rankings for each and every company.

This rich Web community and powerful research tool allows users to examine individual companies or entire business categories, as well as follow and interact with others users whose stories and interests align with their own.

About Vanno

Vanno is a Web-based social evaluation platform where consumers, employees, businesspeople, investors and concerned citizens share their opinions and insights into the companies with which they are familiar, and turn those insights into a quantitative, authoritative measure of reputation, The Company Reputation Index. The company is headquartered in San Francisco, California, additional information can be found at

Useful Links

Vanno Website

Top 100 Company Reputations

Bottom 100 Company Reputations

Top 100 Companies - Community Involvement

Top 100 Companies - Customer Satisfaction

Top 100 Companies - Employee Satisfaction

Top 100 Companies - Environment

Top 100 Companies - Patriotism

Top 100 Companies - Social Responsibility

Contact Information

  • Press contact:
    Emily Joffrion
    Stage Two Consulting for Vanno
    Email: Email Contact
    Phone: +1 619.961.6228