SAN FRANCISCO, CA--(Marketwire - Feb 28, 2013) - Vantage Communications, a global technology PR firm, was recognized by Ragan's PR Daily in the 2012 Media Relations Awards for the 'Best Response to Breaking News.' Recognized for its ability to quickly respond to breaking news and reach out to the right sources, Vantage provides the media relations expertise and pitching finesse that gets clients results.
For these awards, Vantage was selected for its response to the devastating earthquake and resulting tsunami in Japan, which shook people all around the globe. In the U.S., all the mainstream news outlets were covering its current damage and potential aftermath. One of Vantage's clients, Life360, had a GPS-enabled family safety application that enables loved ones to instantly find each other anywhere in the world and let them know if they're safe. Vantage knew who would be covering the story and what they would be interested in covering.
Mobilizing the first day that the news broke, Vantage recruited a Japan student living in the U.S. that had connected with her family in Japan via the app and jumped on the phones. NBC San Francisco quickly picked it up in the story, Japan People Finder, and other NBC local affiliates picked up the story around the country. As a result of the media attention, the app download percentage rate massively increased.
"We understand that our clients can't have news every week or month, so we work tirelessly to get results in other ways like responding to breaking news," said Ilene Adler, founder and CEO of Vantage. "Our PR programs are designed to increase sales, and it is an honor to be recognized by such an esteemed public relations organization for this campaign."
About Vantage Communications
With offices in San Francisco, New York and Orlando, Vantage Communications is an award-winning tech public relations agency. With 22 years of public relations expertise, Vantage Communications brings both passion and senior-level technology experience that help companies succeed. Vantage leverages established connections and business savvy to get our clients' stories maximum exposure. These high-impact results also generate raised awareness and increased sales. The firm has held "Superstar" status for the last three years as 'Mobile PR Firm of the Year' by Mobile Village, 'Top 10 Startups' by The Agency Post, and has been recognized for other results-focused campaigns, receiving awards from Golden Bridge, Stevie, Magellan, International GALAXY, and Hermes and many more. For more information, please visit http://pr-vantage.com/ or follow our company blog, Vantage Points.