SOURCE: Vapor Corp.

Vapor Corp.

December 30, 2010 14:10 ET

Vapor Corp. Looks Forward to FDA 'Partnership'

HALLANDALE, FL--(Marketwire - December 30, 2010) - Vapor Corp. (OTCBB: VPCO), the market leader in the design, marketing and distribution of electronic cigarettes, said today it looks forward to working with FDA as the agency examines regulatory options following a recent federal court decision affirming the agency's authority to potentially regulate so-called "electronic cigarettes" under the federal Tobacco Control Act.

To help build this partnership, Vapor Corp. President and CEO Kevin Frija announced the company has engaged Policy Directions Inc. (PDI), a Washington, DC-based government relations/strategic communications firm, to guide the company through the evolving regulatory process for its new VaporX nicotine vaporizing device. 

"PDI has a recognized national expertise in FDA issues, and enjoys a long history of success ensuring that regulatory and legislative issues are built upon best available science and the rule of law," said Frija. "Bringing PDI onto the Vapor Corp. team jump starts our strategy to build a strong working relationship with FDA, and accelerates our development of vaporizer technology that will revolutionize the future of smoking."

Vapor Corp.'s new VaporX device has a proprietary design and uses similar technology as electronic cigarettes. Vapor Corp.'s electronic cigarette brands include Fifty-One™, Krave™, EZ Smoker™, Green Puffer™, and Smoke Star™ brands. Electronic cigarettes are electronic devices that vaporize a liquid solution, which simulate a smoking experience without the burning of tobacco; no smoke or noxious odor is dispelled from the device. The company currently sells its electronic cigarettes internationally and domestically through distributors, wholesalers and direct to consumers through its websites and direct response television marketing efforts. For more information, please visit: http://smoke51.com or http://www.vapor-corp.com.

Contact Information

  • Contact:
    Vapor Corp.
    Kevin Frija
    888-766-5351