SOURCE: Vapor Group, Inc.

Vapor Group, Inc.

May 27, 2014 16:20 ET

Vapor Group, Inc., VPOR, Announces Opening of "Total Vapor" Company Retail Stores and Expanded "Direct-to-Customer" Retail Strategy

DAVIE, FL--(Marketwired - May 27, 2014) - Vapor Group, Inc. (OTCQB: VPOR), (the "Company," "Vapor Group"), announced today that it had signed four new leases for retail stores in high traffic, major metropolitan areas in Florida. Three of the new stores will be open by the end of June, and the fourth by the end of August. All the stores will be under the "Total Vapor" brand as part of the rollout of an expanded "brick-and-mortar" and online retail strategy for the Company's several brands.

Vapor Group's President and CEO Dror Svorai said, "We are extremely excited to have signed four retail store leases. One lease is for prime, upscale, retail space in North Miami directly on U.S. Highway 1, which has incredible high levels of traffic day and night. This store will be our new 'flagship' store, under our "Total Vapor" brand, and will showcase and sell all our products and e-liquids. In addition, we have signed three more leases for stores in high traffic locations in and around Miami. Our goal is to open by year-end ten retail stores, reaching from Miami to Orlando.

"In many ways this is a test. We know the demographics and receptivity to vaping are ideal throughout south and central Florida, and trust that this retail expansion will be accretive to our 2014 revenues and profits which primarily are derived by wholesale sales. Based on the resultant performance of the stores by year-end, we may decide to further invest in retail expansion in or out of our home State, either by direct ownership, or the offering of a 'business opportunity' or 'franchise' for our products.

"Important, these openings are part of an expanded direct-to-the-customer retail and online marketing strategy. Additionally, we are broadening our Internet presence by beginning a test of several new 'trial' offers in order to build a direct ongoing relationship with our customers. We believe that because of our superior products and the value that they represent, we will quickly earn ongoing loyalty and sales. We are projecting that our new strategy will result in millions of dollars in incremental revenues for fiscal 2014."

About the Vapor Group
Vapor Group, Inc.,, is in the business of designing, developing, manufacturing and marketing high quality, vaporizers and e-cigarette brands which use state-of-the-art electronic technology and specially formulated, "Made in the USA" e-liquids, which may or may not contain nicotine. It offers a range of products with unique e-liquid flavors that is unmatched in our industry. Its products are marketed under the Vapor Group, Total Vapor, Vapor 123, American Smoke and Vapor Products brands. It sells nationwide through distributors, wholesalers and directly to consumers through its own websites and direct response advertising.

All of its E-cigarettes consist of a long-life battery, a heating element, a cartridge filled with an "e-liquid" and an atomizer which when heated, vaporizes the e-liquid. Because E-cigarettes are not "lit" like regular cigarettes, they don't create flame, smoke from burning, ash, tar, noxious fumes or leftover "cigarette butts." As a result, they may be used virtually anywhere.

Vapor Group is committed to providing E-cigarettes that are convenient and economical to use, safer and healthier than traditional smoking, and which provide a flavorful, enjoyable smoking experience.

Vapor Group, Inc. is managed by a highly experienced team of executives committed to responsible business policies and practices, including the marketing of our products only to those eighteen years of age or older, not making or avoiding claims about our product health benefits, and fulfilling the requirements of all applicable laws and regulations.

Safe Harbor Statement:
This release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate", "project", "intend", "forecast", "anticipate", "plan", "planning", "expect", "believe", "will likely", "should", "could", "would", "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.

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