SOURCE: VaporBrands International, Inc.

December 03, 2012 08:00 ET

VaporBrands International, Inc.: Accepts Appointment as Exclusive Independent International Agent of Vapor Brands Inc.

LOS ANGELES, CA--(Marketwire - Dec 3, 2012) - VaporBrands International, Inc. (PINKSHEETS: VAPR) ("VAPR"), is pleased to announce that VAPR has entered into an agreement with Vapor Brands Inc., ("Vapor Brands Domestic" or "VBD") whereby VBD has appointed VAPR to be VBD's exclusive international agent responsible for the successful marketing, distribution and sale of VBD's products, online and at retail in various foreign markets.

VAPR serves as a marketing and business development partner for companies interested in maximizing opportunities in the personal electronic vaporizing unit ("PEVU") sector of the global marketplace. The PEVU sector, which includes electronic cigarettes and electronic cigars, has seen explosive growth across the world in recent months due to the ever increasing, global popularity of such products, which are also called "e-cigs" and "e-cigars."

VBD is a privately held company that produces various brands of electronic cigarettes and electronic cigars including brands such as VAMP™ and Junkanoo™. See, http://www.vaporbrands.com/our-brands/co-brands/mid-market

VAPR will initially focus on developing VBD's brand value in the Asian Pacific, European, Indian, Middle Eastern, and South American marketplaces. VBD, Inc. will continue to focus on developing the strength of its brands in the North American market.

Jason Torres, President of VaporBrands International, Inc., stated, "We are very pleased to announce these next steps with VBD and look forward to ensuring that VBD realizes the full potential of all their brands, beginning with their VAMP™ and Junkanoo™ electronic cigarettes and electronic cigars, throughout the global marketplace. Through our agreement with VBD, VAPR will be marketing, distributing and reselling VBD's products worldwide. Leveraging relationships we have throughout the world, VAPR expects to earn a dominant share of the rapidly growing global PEVU / e-cig market."

VBD sources their technology exclusively from Safecig, (www.Safecig.com) an American owned technology leader, committed to bringing the most advanced technological developments to those interested in superior electronic cigarettes, electronic cigars and other PEVUs.

Safecig was founded by the Deak brothers in 2007 and is operated by the Deaks, as well as technologist and Safecig CEO John Cameron who has worked on films such as The Abyss and Avatar, and Mr. Seamus Blackley, who played an integral role in developing the X-box game system.

Mr. Clayton Massey, Vice President of VBD, stated, "Safecig understands the vast importance of being a technology leader in the PEVU category and remains the most innovative company we have met to date in the e-cig sector. We believe their executive team, technological expertise, vision and industry experience best enables VBD and VAPR to achieve the greatest possible success for our brands by providing us with state of the art technology, superior to any competitors we have yet to encounter in the marketplace."

About Electronic Cigarettes and Other Personal Electronic Vaporizing Units

Electronic cigarettes and electronic cigars (also known as "personal electronic vaporizing units" (PEVUs), are electronic apparatuses that can be used to allow adult consumers to simulate the physical act of smoking traditional tobacco products. However, unlike traditional cigarettes and cigars, PEVUs do not burn tobacco or have any form of combustion. PEVUs use heating elements or alternatively, ultrasonic frequencies to vaporize propylene glycol or glycerin-based liquid solutions into an aerosol mist.

PEVUs give adult consumers the ability to experience similar physical sensations, appearances, flavors and delivery of nicotine to that which is enjoyed by users of traditional, combustible tobacco products. However, because PEVUs do not burn tobacco and because there is no combustion, PEVU users (commonly known throughout the world as "Vapers") enjoy this alternative consumer experience without suffering the imposition of offensive odors, tar and ash which traditional smokers and those around them, find so undesirable.

Market Trends

The PEVU category continues to grow at exponential rates each month as sales which were formerly dedicated to the $661 billion tobacco category convert to each month. From January to July 2011, electronic cigarette revenue grew at an astounding rate of 1500% and unit sales grew 2000%. http://www.businessinsider.com/citi-tobacco-symposium-smoking-2010-2011-5?op=1.

The current explosive growth and continued popularity of e-cigs and other PEVUs serves as a stark contrast to declining sales of cigarettes. While PEVU revenue grew exponentially in early 2011, Citi actually downgraded large cap tobacco stocks to "Hold" from "Buy" in January of 2011. Citing a steady downward trend in smoking [cigarettes and other tobacco products] over the past 50 years, Citi predicted this downward trend to continue, and claimed that smoking would "virtually disappear in 30-50 years." See: http://www.businessinsider.com/citi-downgrades-tobacco-stocks-2011-1#ixzz2CRlfhM8i

As consumer preferences, government regulations and cultural dynamics change, and as alternative products such as e-cigs continue to gain favor with consumers, it is very possible that the PEVU sector of the marketplace may grow to equal or perhaps even far exceed the $661 billion in sales that stake holders in the tobacco category currently enjoy.

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships to achieve commercial success in various markets across the globe, by providing consumers with state of the art technology and innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward," "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.

Contact Information

  • For further information regarding VaporBrands International, Inc., contact:

    VaporBrands International, Inc.
    Investor Relations
    E-mail: investors@vaporbrands.com