SOURCE: VaporBrands International, Inc.

January 08, 2013 08:45 ET

VAPR'S VAMP™ Products Featured in CNBC Interview With Safecig CEO John Cameron and Wells Fargo Securities' Bonnie Herzog

LOS ANGELES, CA--(Marketwire - Jan 8, 2013) -  VaporBrands International, Inc. (PINKSHEETS: VAPR) ("VAPR") is pleased to announce its VAMP™ products were prominently featured alongside Safecig's Chief Executive Officer John Cameron and Wells Fargo Securities' Managing Director Bonnie Herzog during CNBC's January 5th, 2013 national broadcast of its popular show "Power Lunch."

CNBC's official link to this broadcast can be seen at:

"While we disagree with some of the comments and conclusions made by CNBC's Power Lunch host and anchor Sue Herera and CNCBC reporter Jane Wells, VAPR is very pleased to see CNBC so prominently feature our VAMP™ products on its program and alongside industry experts like technologist and Safecig CEO John Cameron and Wells Fargo Securities' Bonnie Herzog, on one of the network's most widely viewed shows," said VAPR's President, Jason Torres. 

Mr. Torres' company, VAPR serves as a marketing and business development partner for companies who are interested in maximizing opportunities in the Personal Electronic Vaporizing Unit ("PEVU") sector of the marketplace which includes electronic cigarettes and electronic cigars, which are commonly referred to as "e-cigs" and "e-cigars."

VAPR introduced its first line of VAMP™ of e-cigs and e-cigars several months ago and was not surprised when the product line quickly sold out. VAMP™, a co-branded product between Safecig ( and Vampire Brands, LLC, features previously unavailable flavor profiles which test groups enjoyed, a revolutionary electronic cigar with unique packaging and e-cigs with special designs which can be seen in the CNBC's January 5th, 2013 piece cited above. For more information on VAMP™ see:

"Like Wells Fargo, VAPR is well aware of the popularity of these products and the strength of this rapidly maturing segment of the market," said Mr. Torres. According to Ms. Herzog's comments during her interview with CNBC, Wells Fargo estimates that the e-cig and e-cigar sectors of the marketplace brought in "$400 million to $500 million in sales in 2012 and will 'at least' double in 2013." 

"We're actually predicting that consumption of e-cigs could surpass consumption of traditional cigarettes in the next decade," said Ms. Herzog during her interview. "Ms. Herzog's estimations of the current popularity and future growth of the PEVU market run parallel to our own," said Mr. Torres.

John Cameron, who has worked on films such as Avatar and The Abyss, fell so in love with electronic cigarettes that he became the Chief Executive Officer of Safecig, a company based in Southern California that specializes in the creation and development of PEVU technology. (

In addition to Mr. Cameron, Safecig's product development team is comprised of technologists who helped created the award winning Xbox game system and who now use their skills to create the next generation of software and hardware necessary to recreate the look the look, heat, taste, smell, and feel that makes Safecig's products so popular among consumers. Even the packaging mimics a regular pack of cigarettes but instead of "smoking tobacco" users inhale liquid nicotine heated into a vaporized mist, without burning tobacco or tar. 

CNBC notes that now the bigger players are moving into the e-cig space. Last year, Lorillard paid $135 million to buy Blu, and RJ Reynolds is creating its own product in house. "We will be in this category in 2013," said RJ Reynolds spokesman David Howard. "We have very big plans." Herzog believes e-cigarettes could eventually provide tobacco companies with better margins, though. "The product is gaining traction, as smokers trying e-cigarettes once are coming back to try them again, and they're gaining shelf space in convenience stores. Not just one brand, but two and three brands," Herzog said. 

"The product remains a work in progress. We have some ways to go, but I think that will be a very short period of development. This is not a cigarette we're talking about. This is an application driven, software and hardware interface, coupled with something I consume," stated John Cameron, as he puffed on one inside the Vampire Lounge in Beverly Hills, California. 

"I can tell you that this is a revolutionary product. It will change the human race," he said.

"VAPR is inclined to agree," said Mr. Torres.

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships to achieve commercial success in various markets across the globe, by providing consumers with state of the art technology and innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

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This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward," "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.

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