SOURCE: Varick Media Management

Varick Media Management

July 25, 2016 14:46 ET

Varick Media Management Expands to Canada

Gabriel Dunlop to Lead Programmatic Ad Company in Canada

NEW YORK, NY--(Marketwired - Jul 25, 2016) -  Varick Media Management, a leading programmatic advertising company in the U.S., has announced its expansion into Canada with the hire of Gabriel Dunlop. As Territory Director, Dunlop will be responsible for leading Varick's business development and growth in the Canadian market while developing new client and agency relationships.

Dunlop brings 10+ years of media selling and strategy, spanning guerilla and traditional out-of-home, terrestrial and digital radio, broadcast television, and online video. His appointment as Canadian Territory Director comes at a time when the region's adoption of programmatic technology is rapidly growing. In Canada, Dunlop will be responsible for growing the Varick brand as well as identifying, developing and managing cross-screen programs for advertisers that are repeatable and scalable.

"Programmatic takes the guesswork out of media effectiveness and that's exactly why we're seeing more and more traditional media companies and advertisers integrating ad-tech into their business," said Dunlop on why he joined Varick. "Recently, we've seen many similar headlines on programmatic in Canada -- it's trending in the right direction. More programmatic adoption means more data-driven results for more clients and Varick is making this all very simple to access."

Dunlop will introduce brands and agencies with the opportunity to leverage the company's "software with a service," providing these clients access to the company's media trading capabilities. Varick's proprietary campaign management software, Alveo, offers an effective, centralized platform to optimize media buying strategies and aggregate reporting across 30+ demand side platforms and 100+ partners. Via Alveo, clients are provided with accurate targeting, audience discovery, trading efficiency and total buying transparency.

"Gabe comes with a full spectrum of media experience. He truly understands what matters to a brand beyond the click, which makes him an invaluable addition to our team," said Varick Media Management President Paul Rostkowski. "We are thrilled to have him on board and are looking forward to seeing what he will bring to the Canadian market."

Most recently, Dunlop was the CPG Lead for Bell Media's client strategy team where he leveraged Bell's broad portfolio of assets across media, telecom and sports to bring strategic thinking and plans to Bell's top 150 advertisers.

About Varick Media
Varick Media Management is a programmatic advertising company servicing brands and agencies with proprietary campaign management software, Alveo. This platform enables marketers to build data-driven creative assets, buy across multiple inventory and data sources, and measure campaign performance through a single interface. Varick's service rests on three pillars for programmatic success: a world-class technology platform, transparency into all aspects of campaign deployment and optimization, and a full-service trading practice that leverages data science to drive campaign results. 

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