Varick Media Management Teams Up With Canada's Wave Digital

NEW YORK, NY--(Marketwired - Aug 6, 2014) - Canadian advertising just got more efficient, thanks to a new partnership between Varick Media Management (VMM) and Wave Digital Media. VMM, whose programmatic advertising solutions span multiple media channels, formats, and inventory sources, had carefully examined a number of possible Canadian partners, and chose Wave for its experience and parallel business model. 

"We've found that VMM is a great one-stop shop for programmatic ad activity," said Wave Digital Media President Josh Rosen. "We see a lot of promise in the software they're building to help advertisers easily manage all of their programmatic activity through one platform. Like VMM, we want to make it easier for new entrants to use advanced advertising technology. This is a complicated space, and VMM knows how to distill what's important and explain why it matters."

Working together, Wave Digital and VMM will provide Canadian clients with greater efficiencies in cross-channel buying, reporting, specialized audience segmentation, and analytics.

"We were glad to find an experienced real-time bidding partner in Toronto whose value proposition aligns with our own," said VMM President Paul Rostkowski. "We look forward to strengthening our market position in the great nation of Canada."

This story first appeared in Marketing Magazine.

About Varick Media Management
Varick Media Management (VMM) brings you closer to your customers with programmatic advertising solutions spanning multiple media channels, formats, and inventory sources. VMM's proprietary software, The Lens, is a centralized data hub and decision-making engine powering campaign optimization, analytics, and data science.

About Wave Digital Media
Wave Digital Media is a dynamic media buying company headquartered in Toronto, Canada. Our mission is to escape the confines of traditional low-impact online display with cutting-edge RTB technology. We leverage leading DSPs, competitive media buying intelligence, and superior profiling data to provide the highest marketing yield for advertisers and agencies.