SOURCE: Rabobank, N.A.

Rabobank, N.A.

February 11, 2014 10:00 ET

Variety Innovation Driving Competitive Advantage for U.S. Table Grape Growers

U.S. Table Grape Segment Now Has Retail Sales Totals of USD 2.5 Billion

FRESNO, CA--(Marketwired - February 11, 2014) - The U.S. table grape sector's critical investment in variety development geared at both product differentiation and production optimization has positioned it for continued success according to a new report from the Rabobank Food & Agribusiness Research (FAR) and Advisory group. The report, "The Right Variety at the Right Time - Securing Success in the Robust U.S. Table Grape Market," notes the industry needs to continue this investment in order to take advantage of expansion opportunities in the export market and protect market share domestically.

"The fact that California is well positioned to reach export markets in Asia provides significant growth opportunities," noted Rabobank senior analyst Karen Halliburton Barber, the report's author. "Those markets are known for not only significant demand but also for providing price premiums over domestic table grape prices."

The report goes on to examine the demand drivers in the U.S. noting also that consumption has stabilized over the past decade to between 7.6 to 8.6 pounds per capita.

"Variety development and innovation is key for both table grape production and demand," notes Barber. "Health and convenience, as well as taste and appearance continue to be among the most important drivers for consumers. Retailers have been a significant part of this trend too. Recent advances in packaging provided reductions in shrink from nearly 20 percent in the mid-2000s to virtually zero today."

The full report is available exclusively to clients of Rabobank, Rabobank, N.A. and Rabo AgriFinance. Media can obtain the full report by contacting Jessup Wiley at Rabobank, N.A. or Sarah Kolell at Rabo AgriFinance.

About Rabobank, N.A.
Rabobank, N.A. is a California community bank and a leading provider of agricultural financing and full-service banking products to California consumers, businesses and the agriculture industry. With nearly 120 retail branches, we serve the needs of communities from Redding to the Imperial Valley through a regional structure that promotes local decision-making and active community involvement by our employees. 

Rabobank, N.A. is a division of the Rabobank Group, the premier lender to the global food and agricultural industry and a financial services leader providing commercial, retail and agricultural finance solutions in 48 countries around the world. From its century-old roots in the Netherlands, Rabobank has grown into one of the world's largest and safest banks. www.rabobankamerica.com

About Rabo AgriFinance
As a leading financial services provider for agricultural producers and agribusinesses in the United States, Rabo AgriFinance adds value using industry expertise, client-focused solutions, and by creating long-term business relationships. Rabo AgriFinance offers a comprehensive portfolio of services that give producers the right products to prepare for, and take advantage of, market opportunities. Rabo AgriFinance representatives offer a wide array of financial services and knowledge to help customers realize their ambitions. This comprehensive suite of services includes loans, insurance, middle market agribusiness, input finance and sophisticated risk management products. Rabo AgriFinance is a division of Rabobank, the premier bank to the global agriculture industry and one of the world's largest and safest banks.

About Rabobank International Food & Agribusiness Research and Advisory (FAR)
The Rabobank International Food & Agribusiness Research and Advisory (FAR) group is a global team of more than 80 analysts who monitor and evaluate global market events that affect agriculture worldwide. This international team works to collect key insights into commodity markets; conduct in-depth analysis of the factors that drive sector success (or failure); and examine the megatrends that ultimately influence clients' business strategy. These analysts are internationally respected experts in sectors from protein to produce, inputs to oilseeds, and their knowledge is shared with Rabobank customers. 

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