August 22, 2011 09:00 ET

Variety Keeps Online Readers Wanting More With EPiServer

Reed Business Information Uses EPiServer to Maintain Consistent, Evolving Online Content Across Multiple Publications

CHICAGO, IL--(Marketwire - Aug 22, 2011) - Variety, a leading daily and weekly entertainment-trade publication, has selected EPiServer, the world's fastest growing provider of platforms that drive online engagement, to help manage the outlet's online presence. Catering to insiders in the entertainment industry, Variety is committed to keeping readers abreast of the latest news in the industry, and this commitment drives the editorial requirements that are best met by EPiServer.

"Variety is the go-to source for entertainment industry news. Our visitors expect to find the most current news quickly and easily. This means the content management platform we use must be easy for our editorial team to publish new content in real time without relying on our developers to take new stories live," said Neil Stiles, President of Variety.

Stiles continued, "After switching to EPiServer, we drastically reduced the development staff's time they spent involved in publishing. Now our developers spend time doing what they do best -- building out more innovative functionality across our online environment. They no longer need to support the editorial staff with day-to-day content management."

Variety, a subsidiary of Reed Business Information (RBI) Worldwide, is an American daily and weekly entertainment-trade magazine owned by Reed Business Information. Their extensive reach is achieved with three print editions and web presence. Founded in 1905, the publication has remained a beacon and credible news source for the broader entertainment industry.

In addition to Variety, the publisher, RBI, is using EPiServer across many of the company's outlets to create an easy and fast way for writers and producers to develop dynamic real time content for readers. "RBI and Variety are a perfect example of how our technology works to ease the internal publishing process and create a transformative and stable working environment," said AJ Harring, President of EPiServer.

The EPiServer platform, combining content, commerce, communication and community is available now. For more, visit, or search "EPiServer" on Google.

About EPiServer
EPiServer, the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 3,500 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 10,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 13,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.

About Variety
Recognized and respected throughout the world of show business, Variety is the premier source of business entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straight forward news and analysis -- information vital to their professions.