SOURCE: Varolii


October 04, 2011 09:00 ET

Varolii Call Center Executive to Discuss Proactive Customer Engagement Strategies at 2011 ICMI Call Center Demo and Conference

DALLAS, TX--(Marketwire - Oct 4, 2011) - Customers today expect companies to accommodate their communications preferences, delivering relevant information when they want it and how they want it. With these increasing customer demands, it's no longer adequate to simply meet customer needs; but, instead companies must stay ahead of the curve in order to be successful. Strategically embedding interactive communications into your customer care strategy can help businesses anticipate customer wants, deliver relevant information, and executive transactions that improve service and positively impact business growth.

Mary Cook, call center industry practice manager at Varolii Corporation, the independent market and technology leader in interactive, personalized business-to-consumer SMS, voice and email communications, will be speaking at the 2011 ICMI Call Center Demo and Conference about getting in front of consumer preferences and effectively engaging customers through personalized and relevant communications.

WHEN: Thursday, October 13, 2:15 p.m. - 3:30 p.m. CT

WHERE: ICMI Call Center Demo & Conference 2011, Hotel Intercontinental, Dallas, Texas

WHAT: A session exploring ways to deliver relevant information and execute transactions that improve customer service and positively impact business. In this session, attendees will:

  • Learn to identify conversations that are right for automation.
  • Target the business drivers behind active customer engagement tactics.
  • Hear how to boost customer loyalty and satisfaction, reduce operating expenses, and identify acquisition opportunities.
  • Learn how to strategically imbed interactive communications into your customer care.

WHO: Mary Cook, call center expert turned customer experience guru, director and industry practice manager at Varolii Corporation, helps customers define their enterprise multi channel communication strategies -- and her area of expertise is within the call center. Mary has more than 17 years of contact center experience including managing inbound and outbound global operations across a variety of industries. Starting her career within call center operations like Xerox and FTD, Mary moved into the BPO Industry working for global companies such as iQor, and eventually became a call center industry consultant. Mary has helped companies across all industries develop and execute their call center strategies. Mary is widely published and is a sought after speaker for ICMI and Contact Center events. An avid social networker, you can find her on Linkedin and Twitter.


Contact Information


    Jessica Kendall
    Edelman PR for Varolii
    Email Contact