SOURCE: Varolii


April 26, 2011 13:58 ET

Varolii Names Craig Kruck as Vice President of Professional Services

Senior Technology Executive to Drive Process Change and Customer Satisfaction to New Levels

SEATTLE, WA--(Marketwire - Apr 26, 2011) - Varolii Corporation today announced that it has appointed Craig Kruck as the new Vice President of Professional Services. Kruck is a senior technology professional with more than 20 years of experience directing professional services, product development, information technology, customer service and operations for enterprise technology companies.

Kruck becomes the leader of Varolii's professional services team, which deploys Software-as-a-Service applications for proactive outbound communications (business-to-consumer, automated text messaging, interactive voicemail and email communications) for Fortune 1000 corporations in key industries such as financial services, healthcare, airlines, telecommunications, utilities and retail.

"Craig has a long reputation of building teams that exceed expectations, deliver exceptional customer service and get the job done without sacrificing quality," said John Pierson, Senior Vice President of Field Operations for Varolii "Craig brings deep transformative experience and a strong customer-centric background to our leadership team. We are thrilled to have him on board as Varolii moves into the next phase of its growth and releases new industry-focused solutions for our customers in 2011."

Kruck's most recent Seattle-based positions include Vice President of Technology at All Star Directories and Senior Vice President of Technology and Operations at Cobalt Group, which was later acquired by ADP, a leading payroll and HR services provider, for $400 million. He has also held senior level management positions at Attachmate, a systems and security management provider, and DataChannel, a portal vendor that was acquired by Netegrity in 2001.

"Varolii is going through a change as the company enters its second decade of growth and will need to continue to evolve to maintain its market leadership. I'm excited to contribute to those changes by leading a tremendous team of technologists and program managers that work directly with our clients to customize our Varolii Interact Platform to meet their specific needs," said Kruck. "My goal is to continue to evolve how Varolii works with its clients to drive profitable results through targeted communications with customers and employees."

About Varolii Corporation
Varolii is the market and technology leader in smart, automated communications. Its on-demand communication solutions help organizations easily and effectively reach and interact with large numbers of customers and employees, reducing operational costs and improving service. Varolii provides the industry's only cross-channel communications technology, which blends voice, SMS and email into a single conversation and provides recipients with multiple options to take action. At the heart of the on-demand platform is Varolii ID™, which automatically analyzes each recipient's past responses to personalize future communications. With Varolii, organizations can execute true 1-to-1 communication on a large scale, achieving better results from fewer notifications. More than 380 companies trust Varolii to send over four million communications every business day. For more information, visit

Contact Information

  • For more information:
    Jessica Kendall
    Edelman PR
    206-268-2231 (office)
    210-859-6971 (mobile)
    Email Contact