SOURCE: Varolii


February 02, 2011 09:00 ET

Varolii Receives Customer Interaction Solutions Product of the Year and Unified Communications Excellence Awards From TMC

Varolii Solutions Recognized for Product Innovation and Positive Business Impact

SEATTLE, WA--(Marketwire - February 2, 2011) - Varolii Corporation, the market and technology leader in proactive outbound communications (business-to-consumer, automated text messaging, interactive voicemail and email communications), has been named the recipient of Technology Marketing Corporation's (TMC®) 2010 Product of the Year award from Customer Interaction Solutions Magazine and a 2010 Unified Communications Excellence award. This is the fourth consecutive year that Varolii has received a Product of the Year award and the second consecutive year the company has received a Unified Communications Excellence award from TMC.

Varolii was chosen as a Product of the Year award recipient for its enhanced customer service and collections solutions, targeted toward companies that need a more advanced, yet flexible, outbound communications program. This solution helps companies establish an intelligent automated communications program quickly and at a lower cost than custom solutions, while still delivering maximum ROI. The Software-as-a-Service (SaaS) offering combines communications best practices with advanced features from Varolii's Interact Platform to initiate smarter conversations with their customers and fully integrate contact centers to deliver better results.

"Varolii was granted a 2010 Product of the Year Award for its achievement in advancing contact center technologies," said Rich Tehrani, CEO of TMC. "Customer Interaction Solutions magazine has been honoring innovative companies for 13 years and Varolii has earned its place with this distinguished honor."

The Unified Communications Excellence Award recognizes products and services that help a company leverage technology for business benefits. Varolii was honored for its work helping companies to significantly reduce resource costs and improve customer service for a large base of consumers. After implementing Varolii automated communications, the company was able to contact more people in a single day than what it usually reached in weeks.

"Varolii has proven its commitment to excellence while providing solutions in the UC marketplace," said Tehrani. "Congratulations to Varolii on receiving this award and we look forward to future innovations."

By using personalized, cross-channel communications, companies can more effectively reach customers with messages about things like changes to their flights, doctor's appointment reminders or credit fraud alerts, while reducing costs and strain on contact center resources to field incoming calls from customers. And, at the heart of Varolii's Interact Platform is Varolii ID, which captures data from each interaction and allows companies to adapt communications based on individual consumer preferences. This ensures that companies deliver the right messages through the right communication channel (via voice, email or text messaging) to the right person at the right time.

"Our mission is to build intelligence into automated communications that benefits both companies and the consumers they do business with. These awards validate that we are delivering real ROI for our clients," said John Pierson, senior vice president of global services at Varolii. "We are honored to receive continued recognition in the industry for our products and solutions, which are allowing businesses to build stronger customer relationships, reduce costs and meet their goals."

About Varolii Corporation
Varolii is the market and technology leader in smart, automated communications. Its on-demand communication solutions help organizations easily and effectively reach and interact with large numbers of customers and employees, reducing operational costs and improving service. Varolii provides the industry's only cross-channel communications technology, which blends voice, SMS and email into a single conversation and provides recipients with multiple options to take action. At the heart of the on-demand platform is Varolii ID™, which automatically analyzes each recipient's past responses to personalize future communications. With Varolii, organizations can execute true 1-to-1 communication on a large scale, achieving better results from fewer notifications. More than 380 companies trust Varolii to send over four million communications every business day. For more information, visit  

About Customer Interaction Solutions magazine
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit for more information. 

About Unified Communications magazine
Launched in July 2007, Unified Communications magazine is devoted to educating enterprise decision makers on why and how they need to deploy unified communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an 'industry' section, featuring analysis of important mergers and acquisition, partnerships and a Wall Street perspective on the unified communications market. Unified Communications has a readership of 100,000.

About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. For more information about TMC, visit

Contact Information

  • For more information:
    Jessica Kendall
    Edelman PR
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