SOURCE: Varolii Inc.

October 08, 2010 09:00 ET

Varolii Receives Top Ratings for Product Innovation and Market Impact From Datamonitor's Ovum Research

Analyst Firm Ranks Varolii as the Technology and Market Leader for Hosted Customer Outreach Solutions

SEATTLE, WA--(Marketwire - October 8, 2010) -  Varolii Corporation, the market and technology leader in proactive outbound communications, has received top rankings in a recent report from independent research and analysis firm, Ovum. In its report assessing hosted outbound communication providers, Ovum rated Varolii highest in two of the three category rankings in the report, and Varolii is one of just two companies making the recommended shortlist, based on Varolii's combined strength in technology, positive customer feedback and firm financial footing.

Ovum's Decision Matrix report on Hosted Customer Outreach Solutions and Applications in North America rates solution providers across three areas: technological strength, customer reputation and market impact. The report also explores the competitive dynamics within the industry, outlines its views of vendor capabilities and gives recommendations on providers that should be explored, considered and shortlisted.

Overall, Varolii outscored its competitors in two out of the three main categories -- technology assessment and market impact. The report noted, "Varolii is firmly in the shortlist category due to its leading positions in the technology assessment and its impressive market presence." According to the report, Varolii ranked highest among all vendors in its product support, services offered, features and functionalities of its solution, and its ability to integrate customer data. Ovum also noted the great scalability and reliability of Varolii solutions.

More than 380 companies use Varolii to communicate with customers and employees using one-to-one communications strategically blended over multiple channels to drive greater response rates and enhanced consumer satisfaction. Varolii offers the first and only automated communications platform with cross-channel technology that intelligently blends voice, SMS and email into a single conversation that provides recipients with highly valuable information and multiple options to take action. At the heart of the platform is Varolii ID™, which automatically analyzes each recipient's past responses to customize future messages and contact strategy to deliver maximum results and customer satisfaction.

By combining cross-channel technology and Varolii ID, Varolii offers more personalization and self-service options than competing automated communications solutions. With the company's on-demand solutions, organizations can easily and effectively reach and interact with large numbers of customers and employees. Using Varolii, organizations can also deliver a superior customer experience, while achieving greater response rates at reduced cost. Varolii serves a broad range of marquee clients across several industries, including healthcare, wireless telecommunications, banking and financial services, airlines and utilities.

"Varolii's entire philosophy focuses on building personalization and intelligence into automated communications for the benefit of companies and the consumers they interact with," said John Pierson, senior vice president of Global Sales and Services for Varolii Corporation. "For a highly respected analyst firm such as Ovum to validate our approach and rank Varolii so highly among its peers is truly an honor."

About Varolii Corporation
Varolii is the market and technology leader in smart, automated communications. Its on-demand communication solutions help organizations easily and effectively reach and interact with large numbers of customers and employees, reducing operational costs and improving service. Varolii provides the industry's only cross-channel communications technology, which blends voice, SMS and email into a single conversation and provides recipients with multiple options to take action. At the heart of the on-demand platform is Varolii ID™, which automatically analyzes each recipient's past responses to personalize future communications. With Varolii, organizations can execute true 1-to-1 communication on a large scale, achieving better results from fewer notifications. More than 380 companies trust Varolii to send over four million communications every business day. For more information, visit

About Ovum
Ovum ( provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Datamonitor group.

Contact Information

  • For more information:
    Robin Rees
    Varolii Corporation
    206-902-3944 (office)
    206-293-2910 (mobile)
    Email Contact

    Troy McCombs
    Edelman PR
    206-268-2225 (office)
    Email Contact