SOURCE: Marketbright

December 05, 2007 08:30 ET

Varonis Selects Marketbright for Marketing Automation

Marketbright Platform Helps Varonis Accelerate Marketing Performance; Improve Sales Lead Quality

SAN BRUNO, CA--(Marketwire - December 5, 2007) - Varonis, the foremost innovator and solution provider of comprehensive, actionable data governance solutions, has selected and implemented Marketbright's on-demand platform (http://www.marketbright.com/tmm/?8001) to accelerate their emarketing, and partner marketing initiatives. By leveraging the Marketbright solution, Varonis has, in a short time, seen a five-fold increase in leads tracked through marketing campaigns.

Varonis' solutions give organizations total visibility and control over their data, ensuring that only the right users have access to the right data at all times. Data governance is becoming an IT imperative and demand for solutions has been growing exponentially. Varonis selected Marketbright for full, self-service management of all of their demand generation campaigns. Because of the on-demand architecture of Marketbright's solution, Varonis was able to leverage the platform immediately, and see rapid results for their sales and marketing teams.

Salesforce.com integration improves lead quality

Varonis is also leveraging Marketbright's deep integration with salesforce.com to enable the passing of only qualified leads (with automated lead scoring), and to automate the prioritization of leads. In addition, the integrated Marketbright and salesforce.com solution provides sales teams with the full prospect interaction history, to enable a deeper understanding of customer needs.

"The ability to have an integrated view and management of all our marketing activities, and the deep integration with salesforce.com, have given us greater insight into the customer needs at a much earlier stage in the sales cycle," said Johnnie Konstantas, Vice President of Marketing for Varonis. "With Marketbright's solution, both our sales and marketing teams can be more efficient in responding to the needs of our prospects."

About Varonis

Varonis is the foremost innovator and solution provider of comprehensive, actionable data governance solutions. Named a 2007 "Cool Vendor in Data Management and Integration" by Gartner, the company has more than 300 installations worldwide. Based on patent-pending technology and a highly accurate analytics engine, Varonis' solutions give organizations total visibility and control over their data, ensuring that only the right users have access to the right data at all times. Venture backed by Accel Partners, Evergreen Venture Partners and Pitango Venture Capital, the company has headquarters in New York, N.Y., with research and development offices in Hertzliya, Israel. More information can be found at www.varonis.com.

About Marketbright

Marketbright provides an on-demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead qualification and routing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, VMware and EVault. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at www.marketbright.com.

Contact Information

  • Press Contact:
    Zenobia Austin Godschalk
    ZAG Communications
    678.799.8279
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