SOURCE: Varsity Media Group, Inc.

May 23, 2006 14:47 ET

VarsityWorld.com Brings Hit Online Games to Teens

Premier Teen Destination Portal Expands Programming With Addition of PlayFirst's Online Games Diner Dash™ and Plantasia™

AUSTIN, TX -- (MARKET WIRE) -- May 23, 2006 -- Varsity Media Group, Inc. ("VMG"), the leading multi-media company dedicated to teenagers worldwide, today announced an agreement with PlayFirst, Inc., the leading full-service publisher of casual games. Under the terms of the relationship, VarsityWorld.com, VMG's premier teen destination portal, will provide PlayFirst's highly original portfolio of games, including the top-selling hit Diner Dash™, to its vast teen audience. This announcement comes on the heels of VMG's recent involvement in Access E3 2006, a high-profile event that brought together key players in the entertainment and game industries to celebrate the latest in gaming, which took place May 10, 2006 in Hollywood, CA. VMG's participation in Access E3 2006 and its association with PlayFirst underscores its commitment to providing teens with the definitive online community to exchange ideas, post proprietary content and participate in the latest trends which, of course, includes what's hot in gaming.

"Online games are a key component of the teen lifestyle and an integral part of VarsityWorld.com's evolution as the ultimate teen destination site," said Todd B. Stoller, executive vice president and chief operating officer, VMG. "We are excited to partner with PlayFirst because its innovative portfolio of hit games such as Diner Dash™ and Plantasia™ will further enhance the gaming experience at VarsityWorld.com."

"VMG has proven that it has the unique ability through VarsityWorld.com and its other media properties to engage the vast teen audience," said Rich Roberts, vice president, sales and business development, PlayFirst. "Our alliance with VMG supports our mission to bring PlayFirst's portfolio of content to casual gamers wherever they play."

VarsityWorld.com, a division of VMG, offers teenagers and young adults worldwide a safe, clean and interactive online environment where they can chat with friends, gossip in closely monitored blogs, download the hottest music, play video games, create personalized pages and more.

For more information, visit www.VarsityWorld.com.

About Varsity Media Group, Inc.

Varsity Media Group, Inc. ("VMG") is a multi-media company dedicated to teenagers worldwide. VMG brings together a unique combination of popular and synergistic Internet, mobile and television entertainment properties. The core of the VMG properties is www.VarsityWorld.com -- a teen destination portal that blends viewer generated, proprietary, and third-party content to provide teens access to the most important elements of their lifestyle. The VarsityWorld.com portal is supported and enhanced by the following VMG properties: (1) Varsity Mobile - targets the large global contingent of teenagers with mobile devices and allows teens to stay connected to the VMG offerings at all times; (2) Varsity TV - a 24-hour independent cable/satellite network which showcases longer form teen oriented programming; and (3) America's High School Network® - the ultimate feeder system of content and talent to the VarsityWorld.com portal. VMG has solidified its position with thousands of high schools across the country and established itself as a trusted media outlet for the creative works of teens. For more information, visit www.VarsityWorld.com.

About PlayFirst, Inc.

PlayFirst is the leading publisher of highly original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac and mobile. PlayFirst's portfolio of games includes the top-selling hit Diner Dash™, which has more than 100 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com.

Diner Dash, Plantasia, PlayFirst and the PlayFirst logo are trademarks of PlayFirst, Inc.