SOURCE: Vasona Networks

Vasona Networks

January 28, 2014 07:00 ET

Vasona Networks Strengthens European Presence With New Hire

Established Mobile Executive Robert Holditch Joins as Vice President of EMEA to Support Continued International Expansion

SANTA CLARA, CA--(Marketwired - Jan 28, 2014) - Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announces the latest addition to its executive team. Joining the company to support its expanding international operations is Robert Holditch, vice president of EMEA.

Mobile operators worldwide are upgrading and expanding their broadband networks to fulfill customer demands for better experiences as data traffic becomes more contentious and diverse. Vasona Networks provides solutions that analyze and control live data traffic, intelligently manage bandwidth during periods of congestion for customer experience improvements, and provide analytics to guide real-time management and long-term planning for networks.

"With platforms installed around the world, we are committed to fulfilling Vasona Networks' truly global opportunity to enhance customer experiences over better managed mobile networks," says Biren Sood, CEO, Vasona Networks. "Robert is an established leader who has worked closely with mobile network operators to implement robust infrastructures. Starting immediately, he will be focused on supporting our ongoing engagements in EMEA and lead Vasona Networks' efforts as we ramp up deployments in the region."

Holditch comes to Vasona Networks from Nokia Siemens Networks (NSN) via the company's acquisition of subscriber data management vendor Apertio. He managed the UK IP transmission and solutions business within NSN's Vodafone customer team and was previously Apertio's vice president of EMEA. He had been with Siemens Mobile as an account director for Vodafone UK and with Lucent Technologies as a global account director for Orange. Holditch began his career in the semiconductor industry with startup Electrotech. He is an honors graduate of Bristol Polytechnic in applied biological chemistry.

Vasona Networks will exhibit and demonstrate new platform capabilities in Hall 2 Stand 2G50 at Mobile World Congress, taking place February 24-27 in Barcelona. For more information, visit

About Vasona Networks

Founded in 2010, Vasona Networks, Inc.® works with global mobile network operators to deliver better subscriber experiences. The company's pioneering edge application controller, the SmartAIR™1000, takes a holistic approach to addressing mobile network data traffic congestion that occurs in each cell, monitoring every application demanding bandwidth. With this visibility, Vasona Networks' RateControl™ technology allocates bandwidth by precise determination of user needs and experiences. The company has received investments from Bessemer Venture Partners and New Venture Partners. Vasona Networks is based in Santa Clara, California, with research and development offices in Tel Aviv, Israel. For more information, visit

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