VAUGHAN, ON--(Marketwired - December 21, 2016) - Vaughan Mills is delighted with the response to its Love Lock Wall, a unique component to its fundraising efforts for SickKids Foundation. Shoppers have been giving back all holiday season by locking in their love and dedicating their donation to the growing Love Lock wall display. 100% of the proceeds from the love padlocks and Santa's photo package purchases will be donated to SickKids Foundation.
To date the mall has raised over $125,000. "We are optimistic that we will reach our goal for SickKids and believe that achieving this ambitious target has been possible because of the kindness and generosity of our shoppers," said Maria Bevacqua, Marketing and Tourism Director, Vaughan Mills. "Such beautiful moments occur at the Love Lock Wall, from tears of joy to sorrow. And Katie Zeppieri, Campaign Ambassador welcomes it all, as it is not just a wall it is a celebration of love, compassion and healing," says Bevacqua.
The Love Lock donation makes a unique and sentimental holiday gift for that special someone. At the Love Lock kiosk, located at the Sport Court (Entry 4A) visitors can purchase their padlock: 1 for $15 or 2 for $25. Best & Friend Tag/chain set are $18. With each donation, everyone receives a commemorative 'keypsake', a necklace and charm to keep or gift as a symbol of their heartfelt donation.
The campaign has provided a forum for sharing through Vaughan Mills Social Media Channels -- Instagram: @vaughan_mills, Twitter: @vaughan_mills, Facebook: Vaughan Mills. Love Lock stories are being shared on Instagram using the hashtag #VMLoveLockStories.
Vaughan Mills has also produced a series of videos featuring SickKids Ambassadors to support the Give campaign.
About Vaughan Mills Shopping Centre
Built by Ivanhoe Cambridge in 2004, Vaughan Mills features an exceptional mix of factory outlets and specialty concept stores. The centre is a true hybrid capturing the best attributes of an enclosed regional mall, power centre, outlet mall and entertainment venue set in an ambiance of distinctive design and architecture.
Today, over 13.5 million shoppers, families and tourists visit Vaughan Mills year after year for a shopping experience that includes: 16 specialty anchors, brand fashion, 50%+ brand and luxury outlets, entertainment components and unique dining options all within 7 themed neighbourhoods and 7 themed transition courts.
Image Available: http://www.marketwire.com/library/MwGo/2016/12/20/11G125746/Images/DSC_0834-026ddfeb80bf8ce4ac04e266775b5094.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/12/20/11G125746/Images/DSC_0182-f2ccf720fbefa733ad68fa4d8f382bb4.jpg