July 15, 2013 13:17 ET

VB Beauty Unveils Two Groundbreaking Products

First-to-Market Lash Enhancing Liquid Eyeliner and Pulsaderm

LAS VEGAS, NV--(Marketwired - July 15, 2013) - VB Beauty, the U.S.-based cosmetic company that is committed to providing advanced cosmetic and skin care solutions at affordable prices, is proud to announce the launch of two groundbreaking products -- Lash Enhancing Liquid Eyeliner and Pulsaderm -- at this year's Cosmoprof North America. Both products utilize innovative, patent-pending features: the Lash Enhancing Liquid Eyeliner is a dual-performance eyeliner that is first of its kind to include Prostaglandin IC as the active ingredient, while Pulsaderm incorporates a proprietary pulsation brush head movement that delivers micro-pulses to the skin.

"We recognized a demand for products that offer more than just beautiful enhancements," notes Founder/CEO Yvonne von Berg. "VB Beauty is committed to innovative solutions that enable men and women to reexamine their skincare and beauty routines with cutting-edge formulations that bring improved, long-term results."

The distinctive Lash Enhancing Liquid Eyeliner, which is available for $35, creates a striking black line while maximizing lash growth and helping lashes reach their full potential. The precise brush tip provides a perfect smudge-free line while the active ingredients work simultaneously to boost lash strength, length and thickness in four-to-six weeks. VB Beauty is the only Lash Enhancing Liquid Eyeliner to utilize active ingredient Prostaglandin IC.

Pulsaderm, on the market for $69.99, stimulates and invigorates through the SONIC movement of its brush head in combination with the unique concave shape of the brush bristles. The brush revolution offers users three speeds, and is designed to cleanse those "hard to reach" contours around the nose, eyes and mouth without splashing.

"Cosmoprof is an ideal forum to spotlight our new unique products to a like-minded audience looking for the best in skin care knowledge and solutions," adds von Berg. "The release of The Lash Enhancing Liquid Eyeliner and Pulsaderm brush is a testament to the expertise and foresight of the VB Beauty development team. This exciting unveiling is but a sneak peak of what's to come."

Both new products can be found online at and at select retailers nationwide.

VB Beauty
is a U.S. based cosmetic company committed to providing its customers advanced skin care solutions at affordable prices. The company was founded in 2011 with a mission to use the latest technological advances to create better skin care solutions for both men and women. After extensive research, VB Beauty has assembled a small portfolio of products designed to bring innovation to everyday skin care solutions.

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